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Posts Tagged ‘wine’

50 Cent + 49 pennies…

September 13, 2020 Leave a comment

 

99¢. It’s the original deception in American marketing. Retail’s original sin. It’s the little white lie at the slipperiest pinnacle of the main slope of modern commerce. Perhaps deception is too deliberate a word, maybe it’s more accurate to call it low level trickery, but that doesn’t roll of the tongue as readily. That a majority of all retail products in this country end in .99 has always bothered me. It’s true that there is stalwart psychological principle behind it, and anecdotally, the first six months our little shop was open, I didn’t think that anyone would every spend over $19 on a bottle of wine. But one of the first things I decided we would do differently than most other shops is to have all of our products priced in whole dollars. I’d rather charge 99¢ less for every product (or occasionally round up), rather than insulting and lying to every customer for a buck (literally). It’s far from a revolutionary idea, it just seems more honest this way. If I’m going to be selling legal poison (beautiful as they may be), I feel like we should be straight about every aspect of it. So much of our daily discourse rests on a foundation of fundamental deception, and I’d rather not throw barrel proof bourbon on that particular dumpster fire. It’s a waste of good bourbon. Trust a $1 Store. The 99¢ Store has something to hide.

Everybody seems to be churning out their fall themed marketing already. How many e-mails can I be expected to read about the end of summer, while it remains 85 degrees outside, and our cooling bill is still approaching 4 figures this month? And now, the weather report: you’ve got a window? Open it.

As most of you know, the way we are often able to offer our deeper discounts is by taking advantage of high quantity pricing. Sometimes we get such a good value that even what we consider full mark-up puts our retail price below what the producer considers minimum public pricing for the bottle in question, and many smaller producers (and their distributors) actively police this (which we respect). Last week, we were asked to raise our online price for Rivetto Barolo Serralunga 2016, one of the best deals in Barolo (where the nebbiolo is wonderful, but can get quite expensive), from a superior vintage. Not only are Rivetto’s wines dry and delicious, and quite a bit less expensive than comparable labels, but they are certified biodynamic, in a region not always synonymous with clean practices. $59.99 is the lowest retail price allowed, but we don’t do 99¢, so we raised our online retail price from $55 to $59, making our (slightly higher) price still the very best advertised price on this vintage of this wine in the country. But since a private e-mail blast isn’t a publicly published offer, we can do pretty much whatever we want, so who wants a lovely bottle of $59(.99) Barolo for $49 per bottle?! If you’d like to go for a very reduced price mixed 6-pack of 3 bottles each Rivetto Barolo ’16 and Rivetto Langhe Nebbiolo ’17, I’ll throw in a FREE bonus bottle from my personal collection (which could be literally anything)!

(!) CLICK HERE to access the hidden sale page (!)

Rivetto Barolo Serralunga ’16
sale: $49            retail: $59

Mixed 6-pack: (3 x Rivetto Barolo ‘16, 3 x Rivetto Langhe Nebbiolo ’17) + FREE BOTTLE from my personal collection (+ free wine tote)!
sale: $199                        retail: $246

*** This week only, as supplies last! ***
* No other discounts apply.

Cheers,

Jack
Proprietor
Free Range Wine & Spirits

When I fight authority… well, you know.

August 5, 2020 Leave a comment

 

“Then I ran across a monster who was sleeping by a tree,
and I looked and frowned and the monster was me.”
– David Bowie (from Width of a Circle)

More of the same, Free Rangers.

People ignoring signs, ignoring words, strolling around with no intent to purchase anything. That same jackass whiskey bro came back again, still hasn’t bought anything, this time holding a rag over his face in lieu of an actual mask, and carrying a bag full of bottles from other shops. I’m sure he darkened all of those shopkeepers’ days too. That’s the Cliff’s Notes version. I’m tired of hearing myself bitch, and a lot of you have already gotten the full stories in person. Thanks for asking, and caring about how we’re doing. A little sincerity goes a long way toward counteracting the effects of those who care less, or not at all. But just to be clear about this one thing: if you pull a bottle out of the fridge (which has a sign on it asking you not to do that) to ask me how it is, I’ll say whatever is necessary to get you to not put it back. If you’d like to have an honest and complete conversation, let’s do that in front of the shelves. And I don’t get how some don’t understand that it’s deeply insulting to ask a question whose answer you can’t hear because you’re wearing headphones. I took three whole days off this week, and a couple of half days, which hasn’t seemed to take the edge off.

Remember when these e-mails were mostly about our in-store tastings for the week? Good times, great oldies. I really miss those tastings days. As I’m sure you noticed, when we invite(d, in the before times) someone to pour here, they were generally on the production team of the bottles they were showing, and/or were something of an expert in their field. I miss the learning on my end as much as I do the sharing (of tasting notes and bottles), and introducing you fine folks to wine and spirits you might have otherwise never tasted. There is no substitute for palate experience. The vast majority of my own knowledge stems from public tastings in my 20s. So much of life seems a holding pattern these days, and it’s getting older than I am.

I know how lucky we are to be in a business where numbers-wise, things haven’t really changed, though the work per dollar has increased by several times. In parts of the country, unemployment is nearing 30%, while Jeff Bezos’ wealth has increased by $15 billion since March, a profound failure of equity for the richest country on Earth. We’ve been able to maintain a full staff here, and keep everybody paid, and until fairly recently, supply chains in our industry were relatively intact. But with the number of distributors cutting staff, and/or failing completely, the greater infrastructure we rely on to do our daily business is crumbling. And things that used to require a simple e-mail, can now take 4 or 5 e-mails, with a couple of phones calls, and return of the wrong product (or the right products, severely damaged) in between. Sure, we still have a profitable business, but every little thing is so much more time consuming, and less enjoyable, than it was for the previous 7 years.

It’s hard to take a considered look around (our industry and the country as a whole) and not think that this may very well be the end of the ill-fated experiment known as capitalist democracy. Anybody who still doesn’t get that Bernie Sanders was our once in a generation (lifetime?) chance to change all that had better buckle up for what comes next. Speaking of which, does anybody want to buy a wine shop? Got seven years left on a very favorable lease. I’d really rather be out of the country by the first week in November, if I can swing it. I’ll be in New Zealand, if you need me… maybe the Netherlands… or Berlin. I suppose it depends upon which countries are still allowing entry to citizens from the land of the free, and the home of the virulent thugs.

Usual (pandemic) open hours this week (though we rarely shut the door at posted closing time), the website is humming along, and please feel free to call with any questions (718.643.2250): www.FreeRangeBrooklyn.com

We received very little response to our last sale, and a record number of unsubscribes- though not a concerning amount, given the weight of my last missive. I believe that last discount list contained some of our best offers on rarest wine to date. So rather than shoot in the dark again, and miss, I’ll pose a question, and base the next sale on your responses. On what sorts of items (or combination thereof) would you like to see a deal? In the meantime, here are some more complete thoughts on those same bottles, which again are 15% off this week, click here to view the sale page, then add this coupon code in your cart: august15.

Joyce Syrah 2018 is a tiny production old-world style wine from an immaculately farmed plot in the Santa Lucia Highlands of CA; medium bodied, dry fruit, lovely florals, and just a hint of spice (white pepper?). Some fancy guy at some fancy magazine just rated it 90-something points, so we can’t get any more. Normally $34/btl, $28.90 w/ coupon code: august15

Kelley Fox Pinot Blanc 2019, by its endlessly magical namesake, is totally natural, but super clean (no sediment or clouding), bright and crisp, showing light dry stone fruit, and a laser focus to the acidity. You would be hard pressed to come up with a meal this wine would not enhance. Normally $37/btl, $31.45 w/ coupon code: august15

Bechtold Pinot Noir “S” 2017 is a remarkable Pinot at its price. Very high pedigree grapes from Alsace, from 50 year old vines, certified biodynamic, with zero suphur added, this is deliciously pure Pinot finished in old 500 liter barrels. Tasting blind, I would expect to pay at least double the retail price. Normally $39/btl, $33.15 coupon code: august15

Domaine Forey is an old school Burgundy (Pinot Noir) producer whose wine I have been collecting for 20 years. This house uses oak barrels, but huge ones that have been used many times before (neutral), so they don’t impart any oak flavor to the finished wine. Their 2017 Vosne-Romanée is just about the purity of fruit from one of the most lauded pieces of earth in the wine world. Normally $79/btl, $67.15 w/ coupon code: august15

Heitz has been around since the ‘60s, and their unreasonably expensive (and rare) Martha’s Vineyard bottling is one of the gold standards of old guard Napa, and it ages effortlessly for decades. Their Trailside Vineyard Cab produces slightly less concentrated classic CA cab that is far from a pushover, but it does drink better in its youth than its big brother, at 1/3rd of the price. 2013 was a banner vintage, and this will likely be the last one we can get on the shelf at under $100. Normally $99/btl, $84.15 w/ coupon code: august15

***Through Sunday only, as supplies last, no further discounts apply.***

Keep on keepin’ on,

Jack
Proprietor
Free Range Wine & Spirits

Living the Dream

August 2, 2020 Leave a comment

Hey Free Rangers,

Another peach of a week, here on the Range, and out there in the world. I honestly don’t know where to begin. Yes I do. As I’ve mentioned a few times here, and constantly in person, besides a few trusted online sources for empirical data, I’ve curbed my news consumption mostly to The Majority Report and The Michael Brooks Show, though I do like to check in with reports by Katy Tur, and Krystal Ball, during the day. I was watching Majority Report live on the afternoon of the 20th, toward the end of the show, Sam Seder’s mouth drops open after looking down at a screen, and the ‘fun half’ of the show ends abruptly. Michael Brooks had died at 37 years old. He was the youngest person I can think of who I consider a hero, and I genuinely aspire to be more like him. I barely made it through the Majority Report tribute to Michael Brooks the next day, I don’t know how they held it together.

It’s hard to overstate the importance of Michael Brooks to the progressive movement at large. I don’t throw around the word genius lightly, but the sheer amount of knowledge he amassed, and the number of world concerns he understood on a molecular level (and could explain to the rest of us without a hint of condescension) is humbling. MacArthur missed the boat on this one. That he was also a man of infinite empathy, and profound humor is what made him one of the finest communicators of the digital era, and why he was certain to change the world for the better, which seemed his only real goal. I’m a pretty cynical guy, and Michael Brooks gave me real hope. He and John Lewis were two of the sturdiest pillars in my personal Pantheon of necessary Agents of Good (Trouble), and the world lost that unfathomable gentleman last week as well.

Not to mention the unnamed federal agents in major US cities throwing private citizens into unmarked cars, which without probable cause, or declaration of offense, is kidnapping, in any democracy. And there’s the incalculable toll American law enforcement continues to perpetrate with absolute impunity on any peaceful citizen they damned well please, most especially people of color (#BLM), and anyone without enough money for proper legal representation.
Dark days, my friends.

In the micro: This was also the lowest point for our new credit card processor(s), and it seems a small handful of customers were double charged, and a smaller few were charged for phantom invoices. Derek has corrected the issue, and everyone involved has been refunded (we believe), with our sincere apologies. If anybody thinks they were overcharged for anything recently (7/2 – 7/20), please shoot us a note, and we’ll get to the bottom of it. I assure you, it wasn’t deliberate, and it is no longer occurring. Thanks, as always, for your patience and support.

The next day, a guy comes in, dumps a bunch of change on the sales counter and asks for quarters for the parking machine, which we give him, doesn’t buy anything. Comes back and hour later, asks a bunch of questions about rum, doesn’t buy anything. Comes back in another hour, doesn’t say anything to us, parks himself inside, blocking the front, and makes a phone call. I ask him to please take his conversation outside (a policy posted visibly- in words and pictures- on 2 walls, the fridge, and twice on the front door, since the outset of the pandemic), to which he replies, “fuck this place.” Derek’s Zen may have been the only thing that stopped me from potentially incurring an assault charge. This kind of stuff seems to be happening fairly frequently these days.

There were a few moments this week when I was tempted to lock the place early, head home, and turn off all devices for a few days. It’s been a tough stretch, even by current standards, but we are grateful as always to our encouraging regulars, who make what we do both possible and fun (most of the time). And I’m not sure what I would do without your four-legged friends, especially my spirit animal, Fred the terrier. If you don’t see much of me this week, I might be taking some mental health days. Please be kind to our team, every one of them is nicer than I am. If you want to talk about any old and rare bottles most of which they have not tasted, please feel free to shoot me a note directly: jack@freerangebrooklyn.com

Usual open hours, we’ve got a website, call with any questions (718.643.2250), blah, blah, blah: www.FreeRangeBrooklyn.com

Holy cr@p, you made it to the sale! Go team. Click here to access a coupon code for 15% off each of the following notable recent arrivals. A beautifully understated CA Syrah, one of my two favorite Pinot Blanc in existence (under $85), an Alsatian Pinot Noir that drinks like a red Burgundy 3 times the price, a wonderfully old school red Burgundy from the rarest of earth, and the last single vineyard Cab from one the most classic Napa estates that we can get on the shelf under $100 (in that order below):

retail:
Joyce Syrah Tondre Grapefield 2018           $34
Kelley Fox Pinot Blanc Freedom Hill 2019    $37
Bechtold Alsace Pinot Noir “S” 2017            $39
Domaine Forey Vosne-Romanée 2017         $79
Heitz Cab Trailside Vineyard 2013                $99

***This week only, as supplies last, no further discounts apply.***

Take care of each other.

Jack
Proprietor
Free Range Wine & Spirits

Baseball, retail, and square bottles of whisky.

July 24, 2020 Leave a comment

Howdy Free Rangers,

Okay, so this is weird. It seems the wrong people are becoming a bit afraid of me. Let me first say this: If you are reading this e-mail and have enough empathy in your heart to have ever wondered what it’s like to be on our side of the sales counter, you are not one of the people whose story makes it into these chronicles, about customers that drive us mad. Meanwhile, that same whiskey bro I bitched about last time apparently came back while I was out and started pointing to bottles behind the counter and offering Derek “cash prices” (tax free) below retail. Since it’s illegal to not charge sales tax, he was really asking for a double discount. This guy has yet to put a penny into our business, and is only interested in our very rarest items, so not sure why he thinks anybody would want to give him a deal and incentivize his return.

Conversely, we have endless patience for, and take great enjoyment in, honest questions about wine and spirits, no matter how simple or complex. I can talk about the differences between Bourbon and Rye, or the subtle similarities shared by Pinot Noir and Syrah, all day. That’s kind of how I ended up here. And while I know a fair amount about these things, I certainly don’t know everything about anything. Part of what’s so cool about the world of wine & spirits is that any true student of the game is always learning. Though I suppose one could say that about any worthwhile discipline, and/or student. Whatever you’re into, if you genuinely believe there’s nothing more for you to learn there, you’re probably doing it wrong.

Reps, colleagues, and customers bring things to my attention all the time that result in questions and research on my end, which really is part of the fun. At some point, I reallocated all of the brain space that used to contain sports stats and trivia; so while I no longer remember who played 3rd base for the Pittsburg Pirates in 1960, I can tell you with relative confidence that unless you have a profoundly rare acute allergy- which completely prevents you from ever eating deli meat or dried apricots- it wasn’t the miniscule amount of sulfites in the wine that caused your headache last Friday. But seriously, please don’t stand in front of the fridge when you enter the shop. Those same bottles are priced on the wall (low to high), where the lights are on, five more feet into the building. Also, you’re blocking the front door, which isn’t cool to us, other patrons, or to the tenets of basic social distancing. Please help us out here.

Re: sports stats, baseball was my first love, and I do still remember that Hank Aaron broke Babe Ruth’s home run record on April 8th, 1974. He also once graciously let me interview him for a high school term paper on Jackie Robinson and the integration of baseball. April 8th, was also the birthday of Mets’ great, Gary Carter, who wore #8 on his jersey, while his knees slowly disintegrated behind home plate. Gary was also super nice to an awkward adolescent me, and autographed just about everything I owned, during a few consecutive spring breaks of leaning over the rail at pre-season ballgames in West Palm Beach. It is for these reasons that even though I haven’t followed team sports for many years, I do still celebrate Baseball Day every April 8th. Please feel free to bring your own peanuts and Crackerjacks. Hopefully by next spring we’ll be hosting in-store tastings, and we can pour the perfect pairing for that.

This week’s Open Hours remain (though we’ve been staying open later than posted fairly frequently).

Mon – Thurs:             1 – 7pm
Fri – Sat:                      1 – 8pm
Sunday:                       1 – 7pm

Always worth a call, if you think it’s getting late: 718.643.2250

[NOTE: THIS SALE IS OVER, to receive e-mails directly from Free Range Wine & Spirits (while the sales are active), please enter your e-mail address at the bottom of the front page on our site: www.FreeRangeBrooklyn.com]

Congratulations on making it to the sale portion or our show! Unfortunately, I’m not tech savvy enough to generate a coupon code without Derek here, so we’re going with an old fashioned must-re:-this-e-mail style offer right now! I suppose it’s also radio call-in style, because the next 6 people to reply with intent to purchase, shall receive 1 bottle of Nikka From the Barrel Japanese Whisky @ $99 (usually $139), first e-mailed, first served!

Cheers,

Jack
Proprietor
Free Range Wine & Spirits

 

 

 

 

 

 

 

Down and Out on Atlantic Avenue

July 20, 2020 Leave a comment

Hey Free Rangers,

The (whiskey) bottle hunters are back, and I’m not handling it well. Also had a non-masker be fairly aggressive with us (and a couple of customers), who later came back with a mask, seemingly attempted fraud, and then removed said mask to make a phone call at the counter, as a line began to form. Contrary to what some may believe, I take no joy in telling someone to get out and never come back (particularly in front of other customers), but that’s how this one ended, after some fairly predictable expletives were exchanged. It was a bit of a crazy moment, so I can’t be certain, but it seems as though this was also the source of the knife that was abandoned on our sales counter. Eight years into our 15 year lease on Atlantic Ave, and things have never been weirder. May we live in interesting times, indeed.

But back to the bottle hunters: If you’ve ever gone into a shop, spent 20 minutes telling the shopkeepers stories about bottles you’ve bought elsewhere, only to walk out without spending a penny, you’re probably not as decent a person as you think you are. If you’ve done this during a global pandemic, you’re very likely what my bluntest uncle used to refer to as BAM (basic asshole material). We have a genuinely sweet, conscientious landlord (which is rare in this town), but even she won’t accept a story about the $800 you spent on 2 bottles of Willett XCF– in another state- in lieu of rent. This kind of guy will never understand why he doesn’t have access to our rarest stuff, or favorable (negotiable) pricing. Spending ten bucks vs. zero really is the difference between being invited to receive our unpublished e-mail sales, and not.

The same week, a customer came in looking for a few serious bottles of the brown stuff for a wedding-related event. He was friendly and inquisitive, we had a nice conversation, I pulled quotes on all sorts of rare items that aren’t on the web site, and we talked about the differences, and scarcities. In the end he selected 4 rare American whiskeys, for which we took $250 off his bill. I’m a collector turned retailer and really just want our rarest bottles to go to good homes. We’re like a dog rescue, but for whiskey.

To run with the metaphor, would you let a guy adopt a dog who tells loud stories about other dogs he’s known without ever looking at the animal you’re fostering? To sit, shake, lie down, and rollover with that metaphor… well, you get the picture. In honor of all those bottle hunters who are not on this e-mail list, check out the bottom of this note for some serious discounts on rare bottles.

This week’s Open Hours remain the same:

Mon – Thurs:             1 – 7pm
Fri – Sat:                      1 – 8pm
Sunday:                       1 – 7pm

Always worth a call, if you think it’s getting late: 718.643.2250

NOTE: THIS SALE IS OVER, to receive e-mail sales directly from Free Range Wine & Spirits, please enter your e-mail address at the bottom of the front page on our site: www.FreeRangeBrooklyn.com

This week only!                                               sale:     retail:
Elijah Craig Free Range Single Barrel 8yr       $29       $36
Writers Tears gift set                                        $37        $44
EH Taylor Small Batch Bourbon                       $49        $56
The Clover 10yr Tennessee Straight Bourbon $69     $85
Henry McKenna Bourbon 10yr**                      $69     $89
Blood Oath Bourbon Pact No. 6**                   $109     $129
Yamazaki Single Malt 12yr                                $115     $135
St George Single Malt The Baller**                  $89     $149
Hakushu Single Malt 12yr                                  $149     $185
Dalmore Single Malt 18yr**                               $195     $249
Hakushu Single Malt 18yr                                 $425     $525

** limit 2 bottles per customer

Cheers,

Jack
Proprietor
Free Range Wine & Spirits

Sigmund Fraud (sp?, we know)…

July 8, 2020 Leave a comment

 

Hello Free Rangers,

It’s humid, it’s stormy, our AC bills are through the roof, and we seem to be spending two thirds of our workday pulling people out of the refrigerator. Yup, it’s summer (in and out of the bottle). This was a fun one: A well-dressed woman comes in with a large stroller, and a walking, talking, fully coordinated child (too old for a stroller?). She parks the stroller blocking the front door, takes things out of the refrigerator that she then asks us to put back, allows her kid to pick up bottles, and hang on the fridge door. When I gently suggest (the third time) that she view the Champagne on the wall, where the lights are on and prices are listed, she immediately pulls another bottle from the fridge and asks how much it is, to which I reply, “the price is right over here, where I’ve asked you to look three times.” She shoots me an icy glare and growls, “Am I doing something that’s bothering you?” Yeah, it’s been that kind of a week.

Endless thanks to our friendly neighborhood regulars who let us vent, and have already heard this one; and to all of our four-legged friends, who lower my blood pressure, daily, with their furry sincerity. You’re always welcome to swing through for dog treats on a walk, whether or not you need a bottle for the road. Aside from the usual seasonal downturn in sales and uptick in obliviousness, we’re seeing a significant rise in attempted fraud, and almost exclusively for one product: Clase Azul Reposado Tequila. In fact, out of everyone (that isn’t already in our system) who has tried to purchase Clase Azul this year, only one person had a credit card with a chip and a valid ID with the same name that was on the card.

Clase Azul is a fraud magnet to a completely unprecedented degree. Most fraudsters want to pay with Apple Pay and show you a picture of an ID on their phone. Because of this, our policy on this product is that if a new customer even mentions Clase Azul, they must present a credit card with a working chip, a valid NY State drivers license in perfect condition, and a third form of ID with the same name. But we’d really prefer to sell what Clase Azul remains to our local friends at a discount, and then stop carrying it entirely. Scroll to the bottom for the details, and a link to the coupon code on our website.

Status quo on our weekly open hours, which look like this (though on nicer days, when folks tend to come in later, we have been staying open later than posted):

Mon – Thurs:              1 – 7pm
Fri – Sat:                      1 – 8pm
Sunday:                       1 – 7pm

Always worth a call, if you think it’s getting late: 718.643.2250

The website is running well, and there’s some cool new (and old) stuff that’s just been added: www.FreeRangeBrooklyn.com

Here’s your sale of the week; we’ve got 10 bottles left and will not be ordering more:
sale:                        retail:
Clase Azul Reposado Tequila .750             $119                        $135

Cheers,

Jack
Proprietor
Free Range Wine & Spirits

Re-Opening Chaos and an OR Pinot Sale…

June 30, 2020 Leave a comment

Here’s the latest from Free Range Wine & Spirits:

 

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Wow Free Rangers,
Yesterday was a trying one;
the last three days, really. 

Wow cr@p, this week got away from me. I had gotten used to actually taking one day off per week- it only took a global pandemic to get me there- and now we’re back at it very near full time. We’re still re-acclimating as we head into the sweltering Dog Days.The semi-re-opening going on out there has the greater populous in a bewildered state, such that we’re being forced to beg certain patrons to enter the shop, who then expect us to apologize for everything we’re doing here, at the same time.
Example:

INT: DAY. – FREE RANGE WINE 
It’s the first day of New York’s Phase 1 reopening, the global pandemic still rages. A woman opens the front door, enters halfway, and holds the door open as she speaks, in a hurried, concerned tone. Two shopkeepers are inside, wearing face masks.

Costumer: Are you open?
Me: Yes.
Customer: I can come in?
Me: Yes, please.
Customer: Are you sure?
Me: Yes, we are open for business, you’re welcome to come in. We’re wearing masks, and maintaining social distance. Is there anything I can help you find?
Customer: (Still standing in the open doorway, holding the door open.) Aren’t you supposed to have the door open?!
Me: It’s actually illegal in New York City to keep the door open with the air conditioning running (and we have to keep it cool in here because of the wine).
Customer: No, it’s not.
Me: Yes, it really is. (Exits stage right.)

Nothing good ever happens at the corner of ignorance and certainty, so I fled to rock some inventory in the cellar and left the endlessly patient Derek to continue the conversation at surface level. I genuinely don’t know if she ever made it all the way into the shop, or if she purchased anything.

And I understand that quarantine hasn’t been fun for anybody, and that lots of folks are stir crazy, but going into a retail store to be entertained, or because you’re bored, and have no intention of buying anything- during a global pandemic– needs to stop. Two guys came in yesterday, asked for a specific, somewhat obscure product, which we have, and we said so. They discussed gleefully how our price was better than the last one they were able to find. They then asked more questions, about an even more esoteric product (that is no longer being produced!) which we also still have, because I’m a hoarder of such things. They then told us what a great shop we have, and left with nothing. I just don’t get it. Encouraging words are nice, but I am unaware of any landlord in the western world who accepts them in lieu of rent.

We’ve been avoiding it, but 3 days into the semi-re-opening of NY, and it seems we have little choice but to post fairly strict bold face rules on the front door. To the vast majority of you who make our daily lives more pleasant, and to the 99.9% of you who wear face masks, I apologize in advance, but the obliviousness and entitlement we’ve seen in the last few days is raising the collective blood pressure in here to an untenable level.

We’re back to fairly normal hours, which look like this (until further notice):

Mon – Thurs:              1 – 7pm
Fri – Sat:                    1 – 8pm
Sunday:                      1 – 7pm

Always worth a call, if you think it’s getting late: 718.643.2250

The website is running well, and each week contains more items, new and old: www.FreeRangeBrooklyn.com

Thanks for tolerating the rant, we’re a little frayed in here. Just for that, we’ll bring back the Brittan Pinot Noir 2015 sale, one of our most popular ever. I am of the belief that this exquisite wine is in the 99th percentile of quality per dollar world Pinot at its full retail price, and it’s one I collect personally. It’s live on the website right now, no coupon code necessary!
** Through next Monday, as supplies last! **
sale:          retail:
Brittan Pinot Noir Basalt 2015                      $29            $39

Deep breaths,

Jack
Proprietor
Free Range Wine & Spirits

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Death, Taxes, and Dad Whiskey

June 17, 2020 Leave a comment

Here’s the latest from Free Range Wine & Spirits:

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Hello Free Rangers,

So much for the waning pandemic. By the end of the week, a number of states had certified a record rate of new cases, and as much as the Orange Orangutan in the Oval insisted that the virus would ‘disappear like a miracle’, the warmer weather has not cooked it away. At this point, it’s abundantly clear that the national policy on the matter is to continue to do nothing, besides ensuring that none of us will ever know where the bulk of the stimulus funds have gone. Regardless, we’re still hanging in, doing what we do here. Hanging in is the new kicking ass.

Besides tracking empirical data through trusted online sources, I’ve recently limited my non-print news intake to Chris HayesMajority Report, and The Michael Brooks Show. There’s a fine line between staying up to date, and infringing on one’s own well-being. As with most other things, moderation seems to be the key. With the constant bombardment by unchecked sources of information, it’s also important to watch videos online, taken in real time at street level. And what cops continue to do, even when they know they’re being recorded, is a daily reminder of the profoundly untenable level of impunity under which they currently operate. Remain calm, know your rights, and record everything. If you have the means, it also can’t hurt to support the ACLU.

Regardless of all of this, I can confirm that the whiskey still works. Scroll to the bottom for a list of sale-priced brown spirits on our site, now through Fathers’ Day, as supplies last.

Speaking of the website, Derek has noticed a very high percentage of people creating new passwords directly before ordering. Have any of you had problems logging back in after an initial site visit, or are you just logging in from a different device (where your password isn’t saved), and have to create a new one to gain access? Please let us know, as we’re constantly striving to make online checkout as seamless as possible. Most of this week’s new items are on the older and rarest ends, but our new lowest priced dry rosé was also just added, so there’s something for everyone: www.FreeRangeBrooklyn.com

We are slowly returning to a more normal schedule, but still wearing facemasks, practicing social distancing, and requesting (ie. insisting) that our customers do as well. I’m embarrassed to admit how much I enjoyed asking the couple to leave today, who removed their masks to make a phone call (in front of the no cell phone sign), while others were waiting to get into the shop. Not my finest trait. Know thyself.

This week’s Open Hours look like this:

Mon – Thurs:            1 – 7pm
Fri – Sat:                  1 – 8pm
Sunday:                    1 – 7pm

Always worth a call, if you think it’s getting late: 718.643.2250

And now, for making it this far, here’s our deal of the week:
*** Through Fathers’ Day, web only, as supplies last! ***

Top whisk(e)y picks for Fathers’ Day:

Elijah Craig Free Range Single Barrel 8yr  $29     $36
Writers Tears gift set                                   $37     $44
Classic Malts Gift Set 3 x 200ml                $49     $59
Elijah Craig Barrel Proof Bourbon (B519)   $66     $75
Booker’s Bourbon ‘Beaten Biscuits’           $79     $89
Tullamore Dew 18yr                                     $99     $115
Yamazaki 12yr                                              $115    $139
Hakushu 12yr                                                $149    $185
Dalmore 18yr                                                $195    $249
Angel’s Envy Cask Strength Bourbon (2015)  $229    $299
Hakushu 18yr                                               $425    $525
Talisker 25yr                                                 $499    $599
Redbreast Port Cask 27yr                           $499    $599

Happy hunting,

Jack
Proprietor
Free Range Wine & Spirits

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Copyright © 2019 Free Range Wine & Spirits, All rights reserved.
You are receiving this email because you are a customer of Free Range Wine & Spirits.Our mailing address is:
Free Range Wine & Spirits
329 Alantic Ave
Brooklyn, NY  11201
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Dystopian Jambalaya

June 2, 2020 Leave a comment

Here’s the latest from Free Range Wine & Spirits:

Hello Free Rangers,

The New Normal? Chaos Snowball? Perpetual Entropy? Clusterf@ckNado?

Well, we’ve got global protests during a global pandemic, and our home is one of the epicenters of both. And all that anybody is asking is that those who enforce the laws of the land abide by those same laws. We saw a lot of protesters roll down Atlantic Ave yesterday, and every one of them was entirely peaceful. Angry, and justifiably profane, but non-violent. And we’re still here, doing what we do, and continue to be grateful for it. Thanks, Brooklyn. There’s a link for a rare whiskey tasting opportunity below, and the lowest price in the world on a very rare Burgundy further below.

Thanks for the great response to our Elijah Craig 8yr 10yr combo offer, but if you’re one of the few who tried to check out of the website when the discount code wasn’t working properly, please shoot us a note and we’ll honor the deal for you (though we’re almost out of the 10yr!).

Speaking of Elijah Craig, over the last four years, we’ve selected 4 barrels, two of which are long sold out (minus the little stash in my personal archives), which happen to be 8 Year, 9 Year, 10 Year, and 11 Year old barrels. Our buddy Mike, at Travel Bar on Court St., has a set which he’s offering as a 4 x 1oz tasting flight for takeout at aforementioned Travel Bar. The 9 Year and 11 Year bottles are not currently available anywhere else in the world. Click here for ordering info: Elijah Craig Free Range Vertical Tasting Set! There you’ll also find tasting flights of rare Four Roses, Henry Mckenna 10yr, and George T. Stagg. Contact Mike for more info!

Once again we’re closed Monday this week.
The rest of the week’s Open Hours are status quo:

Tuesday:            Pick-up only! 1 – 7pm
Wednesday:       Pick-up only! 1 – 7pm
Thursday:           Open 1 – 7pm
Fri – Sat:            Open 1 – 7pm
Sunday:             Open 1 – 7pm

Always worth a call, if you think it’s getting late: 718.643.2250

All sorts of crazy new items added to the web site this week, and continued thanks to you all for pointing out which items we’ve forgotten to add! It’s going quite well, but still a work in progress. And we’re always happy to discuss anything you see and/or specifically don’t see there: www.FreeRangeBrooklyn.com

And now, for making it this far, here’s our deal of the week:
We grabbed another crazy closeout deal on an exceedingly rare, delicious, high-pedigree Pinot Noir from Burgundy: Taupenot-Merme Morey St Denis 1er Cru La Riotte 2016. At $89/btl, this is the lowest price in the world for any vintage of this wine, but there’s not a lot to go around. ** This week only, as supplies last! **

Cheers,

Jack
Proprietor
Free Range Wine & Spirits

P.S. Our delivery minimum has been reduced to $100, still (roughly) 5 block radius.

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Copyright © 2019 Free Range Wine & Spirits, All rights reserved.
You are receiving this email because you are a customer of Free Range Wine & Spirits.Our mailing address is:
Free Range Wine & Spirits
329 Alantic Ave
Brooklyn, NY  11201
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When I Find Myself in Times of Trouble…

March 23, 2020 Leave a comment

At some point during the recent chaos, the email blasts from my little wine shop ended up containing the kind of stuff I used to post here. So, I’m going to start re-posting them, with links and extra pics, the likes of which I would have added, had they been in a post like this, originally. So, here’s what went out on 3/14/2020, updated, but unchanged:

Howdy Friends and Neighbors,

Toward the end of his life, Hunter S. Thompson lamented that it never got weird enough for him. Well, it’s pretty weird out there these days. I’m sure it will come as no surprise to most of you that we’ve suspended in-store tastings until further notice. That being said, I’ve always promised that you would never get an e-mail from us that didn’t include FREE booze, so any time you’re in the shop, pick a category, and you’re welcome to a FREE taste from any one of the bottles we currently have open: whiskey, gin, vodka, amaro

We’re very lucky here at Free Range, and the vast majority of our customers we see fairly regularly, and 99% of you all are wonderful to talk to and it is my genuine pleasure to be trusted with your booze needs. It was this very neighborhood that led me to put every dollar I had into this business 7 years ago, and after that first rocky, scary year, we’ve done quite well, and we continue to do so, right into these turbulent, uncertain days. As previously mentioned, Thursday was absolute chaos in here and there were only two of us working. Luckily, Derek is one of coolest, mellowest, most understanding human beings I know, and with the help of you all (minus 2), we made it through the highest volume day, per shop hand, we’ve ever experienced. Yesterday was even higher traffic, but there were 3 of us, and most everybody who came in was grateful and reasonable, and we can’t thank you enough.

I’m not sure what’s going on today, but we’re seeing a level of uneasiness and entitlement that is completely unprecedented. Again, we all know that we’re in uncharted territory here (locally, nationally, and globally), and most of us are still handling it fairly well. There are 2 favors that we’ve always asked all of our customers:

1) Please don’t let anybody under 21 years old handle bottles of alcohol.

2) Please remember that it takes an hour or less to chill a bottle of wine and only take from the fridge what you plan to open right away.

All of a sudden the latter simple request seems a bridge too far for a small few. We are all on edge, on both sides of the counter, and we’re doing our best to maintain our usual high level of product and service (while desperately trying to keep the shelves stocked), and we really need your help to meet the needs of everyone who comes through the door.

Please keep as cool-headed as possible, and take care of each other.

Most sincerely,
Jack
Proprietor
Free Range Wine & Spirits

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Copyright © 2019 Free Range Wine & Spirits, All rights reserved.
You are receiving this email because you are a customer of Free Range Wine & Spirits.Our mailing address is:
Free Range Wine & Spirits
329 Alantic Ave
Brooklyn, NY  11201
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You can update your preferences or unsubscribe from this list.