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Return of the Flash Sale Sites (part 3)

July 28, 2015 2 comments

It has been forever and a day since we began (and abruptly discontinued) our coverage of the wave of flash sale wine sites that have come into the national marketplace. In that time, there have been some interesting new players to the game, and a bunch of half-assed pretenders as well. But this is America, and any business concept that gains any media traction at all- even if few players are actually profiting- finds a slew of posers and thieves peddling close facsimiles of the most visible early-to-market examples. But the realities of the intersection of wine buying (and collecting) and the flash sale model caught up quickly, and it is no longer a growing landscape. Besides those with massive personal cellars or substantial off-site professional storage, most early flash sale wine enthusiasts learned to curb their impulse buying out of spatial necessity, and the race to replace them with new users is a costly one.Cinderella Wine 7-2015

At this point the growth of flash sale sites has been replaced by email lists which build slower but yield a more consistent audience. But in fairness, the email based offer was the original version of the medium, led by the much lauded Garagiste, with whom I have a long time bone to pick, but that’s a story for another time.

Of the flash sale sites I used to frequent before I had my own retail operation (and access to wholesale pricing) some have undergone unnecessary redesigns, largely for the worse, like the otherwise excellent WineAccess from which I still occasionally purchase west coast wines- for personal consumption- not available in the NY market. My only frustration there involves the ownership of WineAccess and one of our wholesale distributors- here in New York- being the same, but few else will suffer under this conflict of interests, so I’ll spare you my bitching. Before I go a bit more in depth on a couple of standouts in the market, here is a list flash sale sites with which I’ve  had multiple positive experiences (and no significantly negative ones):

WineAccess.com – I don’t entirely understand the recent redesign, or why after many years of successful digital service, the site seems to be in beta, but I have been purchasing excellent west coast wine at lowest available prices for many years. So, I have to give them credit where it is due. While I’ve rarely, if ever, purchased European wine through them, WineAccess continues to source some of the finest, best priced, old vine wines CA has ever had to offer. Over the years, they’ve introduced me to a few of my favorites, and one can get a fairly good free education on the history of American viticulutre, and the nature of the industry, from vineyard to consumer. It’s worth getting on their e-mail list, just for the regular info on CA’s oldest vines. *The liquor laws are different in every state and change frequently. Check the site to see if they can ship to your state (today).

Vitis.com – Vitis is the flash sale extension arm of a brick and mortar shop in New York (not The City). They’ve got a couple of fancy MWs making their selections and offer reviews, technical specs, aging potential, cheese pairings, and a suggested recipe for each and every bottle; with a slightly weighted specialty in the Italian direction. It’s a visually attractive site with solid info and little clutter. Every deal I’ve bothered to corroborate has been the best available price in the country. *The liquor laws are different in every state and change frequently. Check the site to see if they can ship to your state (today).

WTSO.com – WinesTillSoldOut is the original version of the Vitis model and they move more units, but their content is far less compelling, and visually, it’s as boxy and unappealing as an ’86 Volvo. While they seem have to long since settled into a groove, where long time users have noticed that they seem to run many of the same labels vintage after vintage, their marathon sales can yield some decent scores, if you have all day to continuously refresh and pull the trigger at just the right moment, avoiding the Whammies. *The liquor laws are different in every state and change frequently. Check the site to see if they can ship to your state (today).

CinderellawWine.com – CinerellaWine is an extension of WineLibrary in NJ, and whatever you buy from Cinderella gets dumped directly into a shopping cart of said long time margin squeezing retailer. Both operations were grown by the infuriatingly ra-ra Jets fan that is Gary Vaynerchuk, but he’s since run off to be some kind of a motivational speaker and half-assed author that really gets the juices flowing of state school communications majors in fly-over regions across the county. *The liquor laws are different in every state and change frequently. Check the site to see if they can ship to your state (today).

Look for the next installment(s), when we’ll go to the mat for the two most interesting players in the flash sale wine market today. Until then, keep on keepin’ on

WineAccess Three offer 12-14