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Posts Tagged ‘Whisky’

“Oh, you mean a store pick?”

May 26, 2020 Leave a comment

Here’s the latest from Free Range Wine & Spirits (not sure why this didn’t post last week):

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Hey Free Rangers,

Let’s skip the apocalypse talk this week (we all know what’s going on- and/or not going on), and head straight for the rare Bourbon deal of the week, about which we are fairly excited. But first, let’s talk about (whiskey) bottle hunters. There’s a breed of whiskey bro who only want the rarest blue chip bottles of which they’re already aware (Stagg, Pappy, Weller 12), or the latest tiny production darling of some blog, and only at the lowest price in the country. They’ll ask price quotes on 10 or 20 rare bottles, then tell us how much less they paid at some warehouse liquor store in a flyover state (or central Jersey), and often they buy nothing. These same guys are completely uninterested in our exclusive single barrels. And it’s hard to take somebody seriously who claims to be motivated by scarcity and intrigue, but has no interest in a single barrel Elijah Craig 8yr for $36, and the 217 bottles stacked here are the only that will ever exist on Earth: a rare variation on a classic Bourbon (with an age statement) for 36 bucks. “Oh, you mean a store pick,” is the response. Neither of us are impressed. *It should be noted that web site prices on those big ticket items are often flexible for anyone in our system, who has purchased whiskey with us before. 

We’re quite excited about our new exclusive Elijah Craig Free Range Single Barrel 8yr Bourbon, and we still have a bit of our previous, Elijah Craig Free Range Single Barrel 10yr. We’re offering a coupon code for 1 bottle of each 8yr and 10yr for $59 (normally $78). Click here: Elijah Craig Exclusives Deal! *
** This week only (limit 6 per customer) ***

Once again we’re closed Monday this week.
The rest of the week’s Open Hours are status quo:

Tuesday:            Pick-up only! 1 – 7pm
Wednesday:       Pick-up only! 1 – 7pm
Thursday:           Open 1 – 7pm
Fri – Sat:            Open 1 – 7pm
Sunday:             Open 1 – 7pm

Always worth a call, if you think it’s getting late: 718.643.2250

Lots of great new (and old) bottles added to the web site this week, and we’re always happy to discuss anything you see and/or specifically don’t see there: www.FreeRangeBrooklyn.com
More fun with rare whiskey ahead.

Cheers,

Jack
Proprietor
Free Range Wine & Spirits

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BourbonGeist – Elijah Craig 12 year, End of an Era

June 21, 2016 Leave a comment

1 Elijah Craig 12 6-2016Well, I’ve just cleaned out a local discount shop of the last of the 12 year, so I can relay the secret, my personal stash secured.

Elijah Craig 12 year small batch bourbon is one of the very best values in American whiskey. Quality and barrel year per dollar, with an age statement of 12 years, it is (was!) almost always available for under $30 per bottle. These are unheard of numbers in the new American whiskey market, and they’ve finally buckled under its weight.

Elijah Craig SB 12 6-2016Last year, when the visually prominent ‘12’ was removed from the Elijah Craig 12 Year label, it seemed they’d eventually be dropping the age statement, as so many have, due to the Boom. Until the most recent batch, the 12 year age statement was still in the very first line on the back of the bottle. The trend in the whiskey world is toward removed aged statements and increasingly mysterious blends. It’s the simplest way to increase production and keep up with demand. Regardless of all technological advancement, it’s still impossible to up production of a twelve year old product tomorrow.

As a nerd and a collector, I would’ve preferred the price of the 12 year increase and a less expensive 8 year be released (or even a 6 and a 9 year, or a 6 and 9 year, or an If 6 was 9 year!). I get why that would be less practical, but it would’ve been much cooler.

Now, the tasting. It’s easy to assume the worst, and at this point the age unknown small batch blend likely contains barrels of 6-12 year old bourbon, but with no statement, it can literally be any age combination. It will likely get younger and younger over time as Heaven Hill struggles to keep up with world thirst. As of today, the 94 proof Elijah Craig Small Batch is a little lighter in color than the last of the 94 proof 12 year, a little less red, slightly more golden, visually. The difference in nose is similar, but a less measurable contrast, the small batch comes off as a little brighter, the 12 year a little deeper, more overt wood, and a ghost of faded smoke.

Flavor-wise, the difference between the two is subtle, but noticeable, though it’s hard to say that my beloved 12 year is empirically better. It’s deeper, darker, more complex, greater overt wood affectation- and all the little secondary and tertiary flavors that go along with that. The small batch is comparatively lighter, sweeter, prettier, livelier, but not hotter. One man’s ‘lighter’ is another man’s ‘flatter’. I’m sure many will prefer one over the other, but I don’t think in a blind panel collective preference would necessarily skew toward the elder.

In short, the quality per dollar is still high in the new NAS (no age statement) Elijah Craig Small Batch; this is not just a cheap imitation of the original. That being said, for your own future enjoyment and edification, you may want to check out your nearest retailer, flip the Elijah Craig bottle(s), and if the back label says ’12 year’, maybe squirrel a couple away. Nobody ever said, “What am I going to do with all this nice 12 year bourbon?”