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Posts Tagged ‘Robert Anton Wilson’

No means yes… in wine shopping.

September 16, 2020 Leave a comment

 

Hey Free Rangers,

First, for those who have asked (and thank you for that), while it’s not a complete archive, there is a MailChimp page that displays our 20 most recent e-mails (all previous sales have expired). I do also have a (somewhat neglected) blog, on which I have *tried* to log these messages. There are many other entries from years of its original incarnation as a mishmash of wine, restaurant, and music reviews: www.WineGeist.net. [Obviously, you know about the blog. You’re reading it. Thanks!] Unfortunately, I’m old enough that the vast majority of my published work appeared in physical magazines, before all content was a multi-media simulcast, remaining in clickable suspended animation indefinitely. And for those of you who specifically did not ask, thanks for bearing with an indulgent moment. We now return to your regular program, already in progress…

Why do so many people want to tell you ‘no’ in response to a simple question, when their intent is quite clearly, directly ‘yes’? All obvious innuendo aside.
Example:

Me: Hey, how are you? Is there anything I can help you find?
Customer: No… Just looking for a dry rosé.

So, would this individual like assistance in finding a dry rosé or would they prefer to be left alone, but really want me to know what they’re looking for, so I can seethe with frustration, as I watch them stroll right by the location in our shop where the item(s) in question live? Often the response to my face value query is even less vague, going directly from ‘no’ into what can only be construed as a question:

Me: Any questions about any of this stuff?
Customer: No. What sorts of Bourbon do you have?
Me: You know that’s a question, right?

As I’m writing this, Derek asks a guy if he has any questions, to which he replies, “No, I’m just looking for a gin,” and then asks a direct question about our gins. When ‘yes’ and ‘no’ cease to have constant meaning in the same mode of communication, we’re well beyond Bill Clinton territory, and are deep into Newspeak. It’s a horrifying thing, the destruction of words. Basic verbal communication has become a laborious endeavor, deeply fraught with inherent conflict. It’s double-plus un-good. On tougher days, I like to turn and walk away upon the ‘no’ and am often out of the room by the time they turn around to look at me, in the middle of the question that follows. I’d feel bad about how hard I’m giggling in back, except that I had just been lied to, for no reason at all, which makes it okay. Under Bush the Elder, Robert Anton Wilson referred to the art of saying that which is not, as “Old High Bullshit”, not be confused with “Middle Low Horseshit”, which seeks to use language to say nothing at all. But that level of deception by the orator is deliberate, and insidious. Somehow, when there is no ill intent at its core, the removal of all traditional linguistic bulwark seems even more dangerous. (Literally.) The basic structures of what’s left of American English, along with the structures of civilized society, are exponentially (and existentially) beyond the looking-glass. Fake News! Jabberwocky/Bandersnatch 2020!

[imagine seamless segue about here]

Ridge Vineyards is one the most classic, most iconic American wine labels, and that stylish label text has looked the same since the early ‘60s. Ridge is most famous for their old school Bordeaux style blend from their Monte Bello Estate which ages as gracefully as any wine in the world, and has become quite expensive, and rather difficult to acquire. But as old vine zinfandel is one of the most quintessential of CA red, it has always been in Ridge’s zin based blends that I have found the greatest intrigue and value (though they too have been getting pricier). I genuinely don’t believe you can a have a decent wine shop without at least one Ridge label on the shelf; we have lots. Their juice is unquestionably delicious, and historically significant, but I’d also argue that Ridge labels are as visually timeless and distinct as Domaine Romanée-Conti, the granddaddy of all Burgundy.

Lytton Springs Estate is Ridge’s primary Sonoma property, which is home to 100+ year old zinfandel vines, interplanted with Petite Sirah, Carignan, and small amounts of Mataro (Mourvedre) and Grenache. You can’t fake 100 year old vines, and they consistently produce deep, dark wines of complexity and character. Normally long sold out from the distributor before the next vintage arrives, this year of the zombie apocalypse has found them with an ample supply of the 2017 vintage, as the 2018 is about to be released in our market. We took full advantage of the 10 case discount and while full retail price on this lovely beast is officially over $50, we can do quite a bit better for you. How does $39 per bottle sound? Perhaps you’d prefer a 6-pack at under $35/btl w/ a FREE wine tote, and a FREE bonus bottle from my personal collection (which could be literally anything)!

(!) CLICK HERE to access the hidden sale page (!)

Ridge Lytton Springs 2017
sale: $39                        retail: $49

6-pack Ridge Lytton Springs 2017 + FREE BOTTLE from my personal collection (+ free wine tote)!
sale: $209 ($34.83/btl)            retail: $294

*** This week only, as supplies last! ***
* No other discounts apply.

Cheers,

Jack
Proprietor
Free Range Wine & Spirits

Diagnostics, Glorious Burgundy, and “Off” Vintages

July 9, 2011 Leave a comment

An "off" vintage beauty.

According to the diagnostics, people don’t read blogs on Saturday. So, if you are reading this, you are one of the 10% of the usual crew and I thank you for it. And since you’re here, I won’t bore you with notes on diagnostics or SEO (search engine optimization). But I would like to make a point about vintage charts, arbitrary wine market fluctuations, and the wonderful values to be had in “off” vintages. Recently I was drinking a Jayer Gilles Echezeaux du Dessus 2004, which cost me less than half of what any other vintage of that same wine is available for anywhere. While it was an exceedingly good deal, and I bought everything that was available, it’s indicative of what happens in world wine markets, particularly when a great region of great winemakers is labeled “off” for a given vintage, by the prevailing wisdom. Great growers and great winemakers will find ways to make palatable wine in all but the most horrific of growing seasons.

The three major factors that dictate a wine’s release price are 1) Supply and Demand (+ hype), 2) Relative quality of the product, 3) World currency rates at the time of release. However these factors line up, all future prices on the vintage in question, are largely determined by their price on their way into the market. The 2004 vintage in Cote de Nuits (northern Burgundy) was considered an off vintage compared with ’02, ’03, ’05, but the best of them are still damn good and tend to drink well on the younger side, such that bigger ones, like the Echezeaux pictured here, are drinking quite well, while many of the surrounding “better” vintages yielded wine that is still years before its peak.

Chevillon Bourgogne 2000.

Another example of this is the difference between the 1999 and 2000 vintages of the same region. 1999 was universally better rated than 2000, but many of the ’99s I’ve tasted have had an unpleasant overripeness to them initially, and have not grown out of it. Conversely, the very best of the 2000 Cote de Nuits are better than their ’99 counterparts and can often be found for half the price. While there are certain axioms that hold true in accepted modern wine nomenclature, it’s always best to do as much tasting on your own as possible. Just like with a record review, it all just comes down to one person’s opinion, on someone else’s creation, in a random moment. One of the most trusted palates in my personal pantheon likes to say that regardless of everything else, it comes down to the ‘yum or yuck’ test: Something hits your palate and it either pleases your senses or it doesn’t. The rest really are just details, pomp, and circumstance.