Archive

Posts Tagged ‘Barolo’

50 Cent + 49 pennies…

September 13, 2020 Leave a comment

 

99¢. It’s the original deception in American marketing. Retail’s original sin. It’s the little white lie at the slipperiest pinnacle of the main slope of modern commerce. Perhaps deception is too deliberate a word, maybe it’s more accurate to call it low level trickery, but that doesn’t roll of the tongue as readily. That a majority of all retail products in this country end in .99 has always bothered me. It’s true that there is stalwart psychological principle behind it, and anecdotally, the first six months our little shop was open, I didn’t think that anyone would every spend over $19 on a bottle of wine. But one of the first things I decided we would do differently than most other shops is to have all of our products priced in whole dollars. I’d rather charge 99¢ less for every product (or occasionally round up), rather than insulting and lying to every customer for a buck (literally). It’s far from a revolutionary idea, it just seems more honest this way. If I’m going to be selling legal poison (beautiful as they may be), I feel like we should be straight about every aspect of it. So much of our daily discourse rests on a foundation of fundamental deception, and I’d rather not throw barrel proof bourbon on that particular dumpster fire. It’s a waste of good bourbon. Trust a $1 Store. The 99¢ Store has something to hide.

Everybody seems to be churning out their fall themed marketing already. How many e-mails can I be expected to read about the end of summer, while it remains 85 degrees outside, and our cooling bill is still approaching 4 figures this month? And now, the weather report: you’ve got a window? Open it.

As most of you know, the way we are often able to offer our deeper discounts is by taking advantage of high quantity pricing. Sometimes we get such a good value that even what we consider full mark-up puts our retail price below what the producer considers minimum public pricing for the bottle in question, and many smaller producers (and their distributors) actively police this (which we respect). Last week, we were asked to raise our online price for Rivetto Barolo Serralunga 2016, one of the best deals in Barolo (where the nebbiolo is wonderful, but can get quite expensive), from a superior vintage. Not only are Rivetto’s wines dry and delicious, and quite a bit less expensive than comparable labels, but they are certified biodynamic, in a region not always synonymous with clean practices. $59.99 is the lowest retail price allowed, but we don’t do 99¢, so we raised our online retail price from $55 to $59, making our (slightly higher) price still the very best advertised price on this vintage of this wine in the country. But since a private e-mail blast isn’t a publicly published offer, we can do pretty much whatever we want, so who wants a lovely bottle of $59(.99) Barolo for $49 per bottle?! If you’d like to go for a very reduced price mixed 6-pack of 3 bottles each Rivetto Barolo ’16 and Rivetto Langhe Nebbiolo ’17, I’ll throw in a FREE bonus bottle from my personal collection (which could be literally anything)!

(!) CLICK HERE to access the hidden sale page (!)

Rivetto Barolo Serralunga ’16
sale: $49            retail: $59

Mixed 6-pack: (3 x Rivetto Barolo ‘16, 3 x Rivetto Langhe Nebbiolo ’17) + FREE BOTTLE from my personal collection (+ free wine tote)!
sale: $199                        retail: $246

*** This week only, as supplies last! ***
* No other discounts apply.

Cheers,

Jack
Proprietor
Free Range Wine & Spirits

Sean Thackrey @ St. Anselm: Wednesday, April 4th

March 31, 2012 Leave a comment

Post-tasting carnage.

While I still have a pile of tasting notes to relay (’07 Volnay Premier Crus, Brewer Clifton Pinot and Chard ’02-‘09, Damilano Barolos, Ribera del Duero ’93-’96…), but it’s not every day that I get to host an event with one of my favorite winemakers in the world, at one of my favorite restaurants in New York.

On Wednesday April 4th, Sean Thackrey will be joining us as at St. Anselm, here in Brooklyn, for a tasting and dinner event, featuring the widest selection of Sean Thackrey wines ever assembled. While we are down to a waiting list for the 8:30pm seating, there are still tables available for the 5:45pm seating. Please e-mail me (WineGeist@gmail.com) or call St. Anselm directly (718.384.5054 – ask for Krystal) to claim remaining seats.

Four (non)vintages of Pleiades.

But first, I’ll gush a little: Sean Thackrey is an American original. He was an unconventional high level hobbyist, sourcing techniques he translated himself from ancient texts. It’s no wonder he discontinued his career as an art dealer to go pro (back in the ‘80s), as one of this country’s most unusual winemakers, who makes some of the most interesting (and tasty!) American wine. While his exceedingly rare Orion starts at around $100 these days, and will live (and improve) for decades, Thackrey’s non-vintage Pleiades blend starts at around $25 at retail and is a substantial tasting experience. Somewhere in between lie his Aquila Sangiovese, Andromeda Pinot Noir, and Sirius Petite Sirah, each worthy of serious (sirius?) consideration.

The Orion label goes back to '86, but '92 was the first vintage sourced from the Rossi Vineyard, planted in 1905.

While I’m neither a car guy nor a TV guy, I recently came across Oz & James’ Big Wine Adventure (thanks BBC!). And while it can be difficult to watch James May stain upon brilliant winemakers and slug down rare syrah like it’s a hip flask of Old Overholt at a ball game, the dynamic between his deliberate drunkard’s brutishness and Oz Clarke’s world-class wine poncery is bloody brilliant (if you want to be all British about it). Anyway, have a click and take a look at what happens to James’ face upon tasting Thackrey’s Orion. And no, it’s not the wrong clip, Thackrey just doesn’t appear until the next segment, beginning at 5min 21sec. Enjoy!

If anyone is seeking a musical (poncery) interlude, here’s the best live music thing I’ve attended in quite some time, even if it was 2pm on a Friday afternoon (and I may have told some people that “I was in a meeting”). The full hour show is available free (godbless NPR!):

http://www.thegreenespace.org/events/thegreenespace/2012/mar/30/soundcheck-live-andrew-bird/

Here are the full event details:

Wine Tasting and Dinner w/ Sean Thackrey
@ St. Anselm, 355 Metropolitan Ave, Brooklyn, NY
Date: Wednesday, April 4th
Time: 2 seatings at 5:45pm and 8:30pm
Price: $52 (prepaid) for the basic tasting
**supplemental plates, glasses, and bottles a la carte

For $52 (pre-paid) per person: meet the winemaker, Sean Thackrey, who will lead a tasting of his Lyra Viognier 2010, Aquila Sangiovese 2002, Pleiades XXI, Sirius Petite Sirah 2009, and Orion California Native 2009. This will be accompanied by a vegetarian small plate and salad.

Available at an additional charge: 2 supplemental small plates (elk medallions and shellfish of the day), an abbreviated dinner menu, and an extensive selection of Sean Thackrey wine, including numerous vintages of Pleiades, Sirius, Andromeda Pinot Noir, and at least 10 vintages of Thackrey’s flagship, Orion, sourced from the Rossi vineyard, planted in 1905. Thackrey will remain on hand during the dinner to discuss any and all of his wines that guests choose to order.

Those who wish to experience the basic tasting, order another glass and a modest entree, can escape for about $100. Those guests less concerned with price can build a truly unique tasting experience, from what is unquestionably the largest selection of Sean Thackrey’s wine ever offered publicly, at one time.

Price: $52 (prepaid) per seat
– Includes: vegetarian small plate, salad, and tasting glasses of Lyra Viognier ’10, Pleiades XXI, Aquila Sangiovese ’02, Sirius Petite ’09, Orion California Native ’09.
– 2 supplemental small plates, abbreviated dinner menu, and an extensive list of Thackrey wine will be available, at additional cost.
Contact: Jack Chester
WineGeist@gmail.com

Sean Thackrey:
http://wine-maker.net/

St. Anselm:
http://www.stanselm.net/
https://www.facebook.com/pages/St-Anselm/140900289276127

WineGeist:
http://winegeist.net
https://twitter.com/#!/WineGeist
http://www.facebook.com/WineGeist