Archive

Archive for the ‘Wine Industry’ Category

Op-Cred: Do Not Drink This Story

March 26, 2017 Leave a comment

I’ve been trying to make sense of Bianca Bosker’s loathsome piece in The Times on engineered swill wine since it first darkened my inbox. I get that it’s opinion, but any editor who lets this kind of crap slip by should be ashamed. If there isn’t a better point to be made, maybe give that space to another writer, or even a remotely entertaining ad. I read a smart and fairly measured response by Rachel Signer, and very much enjoyed Eric Asimov’s sober assessment via Twitter. So now that the rest of the wine world has moved on and no longer cares, here goes.

What irked me so fiercely about that absurd defense of shit wine for schmucks is that it posed industrial engineered plonk in a direct continuum with the current natural wine fad. This completely disregards a profound array of good, honest, tasty wine that is neither, to no discernible useful end.

Many great winemakers are doing things right, being relative stewards of the earth, but still choose to intervene in the process, and/or add a tiny amount of SO2 for stability. These are very often the most consistently pleasurable wines on the market, and are completely ignored by this absurd piece of clickbait penned by the self-styled Cork Dork (a title ensuring that I’ll never read the book). It’s about wine and wine people, not the life and times of the Quercus suber, yes? Oh, I get it; it rhymes, and it’s easy to remember. Anyway, many climates require a little help to produce viable grapes, even if not necessarily every season, and many wines need a little stability so they don’t continue to ferment (or immediately start deteriorating), such that every bottle in the same case tastes different. Neglect and chance are not viable winemaking techniques.

Besides being the ethos of many wonderful dedicated juice artists ‘natural’ is a buzzword used to sell stuff, just as is ‘organic’, and to a lesser extent, ‘biodynamic’. The best of natural wine is most definitely a wonderful and welcome movement, but it’s also a trend to be generous, and a fad if we’re being honest. Many natural wine purists don’t differentiate between good/tasty/balanced natural wine and brutally acidic, unstable, undrinkable crap that happens to fit the criteria. Natural does not mean good, and never will, just as literally will never mean figuratively, no matter how many language shredding Philistines use the terms interchangeably.

Marketeers continue to confuse people for their own obvious ends. More often than I’d like, I’m faced with a customer demanding sulfite-free wine. When I gently (sometimes not so gently) explain that the process by which yeast turns sugar to alcohol also creates sulfites (naturally!), they often look at me as if I’ve just told them, “Your god is dead.” One customer simply told me, “That’s not true”. Since nothing good happens at the intersection of ignorance and certainty, I suggested that she shop somewhere that doesn’t mind lying to her, to preserve her fragile false reality, in order to make a sale.

Is organic farming and biodiveristy in soil a good thing for wine and for the earth? Yes, absolutely. But farming and winemaking are very different endeavors, and both are required to get fermented juice into a bottle. And there are many wines that are organic and/or natural that just plain suck. A shocking percentage of walk-in cold calls to my Brooklyn retail shop are by reps spouting off about how natural and organic their wines are. Which immediately begs the question: Are they any good?

To open a natural wine exclusive shop, bar, or restaurant, and leave wine off the list because of a pinch of SO2 seems to miss the point. There’s a huge difference between adding a little tartaric acid, deliberately manipulating the amount of water during vinification, or using a small amount of egg white to clarify (sorry [not sorry] vegans!), and straight up dumping flavor changing additives into an otherwise finished wine. There are many many wines that aren’t 100% natural, but are doing things mostly right, aren’t raping the Earth with chemicals, and are producing accessible, pleasurable wines.

There will always be purists, and I will always feel sorry for them and their dainty palates. If you ONLY drink Burgundy, or Italian wine, or natural wine, you’re just missing out on piles of pleasure by drawing hard lines where they might not need to be. It’s just as vexing as those who only drink un-oaked Chardonnay and insist that any wood is poison to that venerable varietal, when convincingly enjoyable wines exists on either side of that arbitrary fence. And the very best examples often display some creaminess, but without buttering over the fruit, and maintaining vibrant acidity. I would call it balance, but that term too has had a big steamy pile of dogma dumped on it by those seeking to define (and control) a categorized commodity.

Most wine consumers I encounter- the vast majority of customers at our fair shop- just want to drink something that tastes good and doesn’t have chemical crap dumped into it. Luckily for them, we feel that way too, and have lots of love for everything ignored by Bosker’s ill-conceived two treatises of wine. Beyond that noise, don’t ever believe anyone who tells you there’s only one way to make or enjoy great wine. And if you really want to drink a bunch of syrupy chemical crap, just go have a Coke and a smile, but don’t bother writing an article about how good you think it is.

Return of the Flash Sale Sites (part 3)

July 28, 2015 2 comments

It has been forever and a day since we began (and abruptly discontinued) our coverage of the wave of flash sale wine sites that have come into the national marketplace. In that time, there have been some interesting new players to the game, and a bunch of half-assed pretenders as well. But this is America, and any business concept that gains any media traction at all- even if few players are actually profiting- finds a slew of posers and thieves peddling close facsimiles of the most visible early-to-market examples. But the realities of the intersection of wine buying (and collecting) and the flash sale model caught up quickly, and it is no longer a growing landscape. Besides those with massive personal cellars or substantial off-site professional storage, most early flash sale wine enthusiasts learned to curb their impulse buying out of spatial necessity, and the race to replace them with new users is a costly one.Cinderella Wine 7-2015

At this point the growth of flash sale sites has been replaced by email lists which build slower but yield a more consistent audience. But in fairness, the email based offer was the original version of the medium, led by the much lauded Garagiste, with whom I have a long time bone to pick, but that’s a story for another time.

Of the flash sale sites I used to frequent before I had my own retail operation (and access to wholesale pricing) some have undergone unnecessary redesigns, largely for the worse, like the otherwise excellent WineAccess from which I still occasionally purchase west coast wines- for personal consumption- not available in the NY market. My only frustration there involves the ownership of WineAccess and one of our wholesale distributors- here in New York- being the same, but few else will suffer under this conflict of interests, so I’ll spare you my bitching. Before I go a bit more in depth on a couple of standouts in the market, here is a list flash sale sites with which I’ve  had multiple positive experiences (and no significantly negative ones):

WineAccess.com – I don’t entirely understand the recent redesign, or why after many years of successful digital service, the site seems to be in beta, but I have been purchasing excellent west coast wine at lowest available prices for many years. So, I have to give them credit where it is due. While I’ve rarely, if ever, purchased European wine through them, WineAccess continues to source some of the finest, best priced, old vine wines CA has ever had to offer. Over the years, they’ve introduced me to a few of my favorites, and one can get a fairly good free education on the history of American viticulutre, and the nature of the industry, from vineyard to consumer. It’s worth getting on their e-mail list, just for the regular info on CA’s oldest vines. *The liquor laws are different in every state and change frequently. Check the site to see if they can ship to your state (today).

Vitis.com – Vitis is the flash sale extension arm of a brick and mortar shop in New York (not The City). They’ve got a couple of fancy MWs making their selections and offer reviews, technical specs, aging potential, cheese pairings, and a suggested recipe for each and every bottle; with a slightly weighted specialty in the Italian direction. It’s a visually attractive site with solid info and little clutter. Every deal I’ve bothered to corroborate has been the best available price in the country. *The liquor laws are different in every state and change frequently. Check the site to see if they can ship to your state (today).

WTSO.com – WinesTillSoldOut is the original version of the Vitis model and they move more units, but their content is far less compelling, and visually, it’s as boxy and unappealing as an ’86 Volvo. While they seem have to long since settled into a groove, where long time users have noticed that they seem to run many of the same labels vintage after vintage, their marathon sales can yield some decent scores, if you have all day to continuously refresh and pull the trigger at just the right moment, avoiding the Whammies. *The liquor laws are different in every state and change frequently. Check the site to see if they can ship to your state (today).

CinderellawWine.com – CinerellaWine is an extension of WineLibrary in NJ, and whatever you buy from Cinderella gets dumped directly into a shopping cart of said long time margin squeezing retailer. Both operations were grown by the infuriatingly ra-ra Jets fan that is Gary Vaynerchuk, but he’s since run off to be some kind of a motivational speaker and half-assed author that really gets the juices flowing of state school communications majors in fly-over regions across the county. *The liquor laws are different in every state and change frequently. Check the site to see if they can ship to your state (today).

Look for the next installment(s), when we’ll go to the mat for the two most interesting players in the flash sale wine market today. Until then, keep on keepin’ on

WineAccess Three offer 12-14