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Time Immemorial

September 26, 2020 Leave a comment

 

Howdy Free Rangers,

First, there is soon to be a new Secret Whiskey List going out. This is our separate mailing list for (first come, first served) unpublished whiskey sales, and generally represents our lowest price of the year on the whiskeys on said list. If you have never received one of these, please click here and enter your preferred info (even if you think you signed up in the shop), and we’ll make sure you don’t miss out. Please feel free to share that link with other worthy whiskey nerds.

They say time is on our side. At least the Stones thought so, but that was a long time ago (they were young and high); another era, burned out and long forgotten, from this foul year of our lord, Two Thousand and Twenty. But that’s not the case. Time is not on our side. It has a singular agenda, and is otherwise unimpressionable. While it seems to still be a linear measure, so far as I can tell, our perception of it continues to grow more elastic as it moves along. Is it just me, or does every impending tomorrow seem like a never-ending yesterday (like Groundhog Day, but without Bill Murray, and it’s not funny at all)? Time out of Mind indeed. I’ve been re-reading Beaudrillard, so probably best that I leave you with just the tip of this particular iceberg, and move on to our discounted rarity of the week.

As many of you know, my favorite American whiskey (and probably in the world) is St. George Single Malt. It’s released once a year, as a vintage batch, and while it is always excellent, it varies from year to year fairly significantly. St. George Spirits is the original micro-distiller in America, and has been distilling in Alameda, CA since the early ‘80s. Besides their rare and magical whiskeys, they bottle some of the best gin, vodka, brandies, and liqueurs in the world. Their anniversary single malt releases are a profound (and profoundly rare) story for another time, but when the 40th is released, it’ll be harder to come by than front row Radiohead tickets (in the before time, when concerts were still a thing). Regardless of these variations, we get a max of 6 bottles per year (no retailer in the state gets more), and as such, it is rather expensive.

A few years back St. George introduced The Baller, a different, lighter single malt whiskey, whose name is a play on ‘highball’, and whose bottle wears one of the coolest labels in the industry. While this one does also vary from batch to batch, the quality is consistently high, and it’s a fresh, lighter style (un-peated) Single Malt. If you are into the classic Highball Cocktail, it’ll work out perfectly, but most I know tend to sip it straight. For the first several years of its existence, this release didn’t leave California, and demand has always exceeded supply. Since becoming available in our market, we can usually get a 6-pack two or three times per year. But with the recent shake-up at one of the two major distributors, 160 cases appeared in open inventory (though wholesale price did go up a bit). As you can imagine, we snapped up a good few of those. Hence the below lowest price we’ve ever offered on a truly unique and (usually) very limited American whiskey.

Click on the link below to add a bottle w/ coupon code to your cart!

St. George Single Malt The Baller            sale: $75            retail: $129

*** This week only, as supplies last! ***
* No other discounts apply.

Cheers,

Jack
Proprietor
Free Range Wine & Spirits

Baseball, retail, and square bottles of whisky.

July 24, 2020 Leave a comment

Howdy Free Rangers,

Okay, so this is weird. It seems the wrong people are becoming a bit afraid of me. Let me first say this: If you are reading this e-mail and have enough empathy in your heart to have ever wondered what it’s like to be on our side of the sales counter, you are not one of the people whose story makes it into these chronicles, about customers that drive us mad. Meanwhile, that same whiskey bro I bitched about last time apparently came back while I was out and started pointing to bottles behind the counter and offering Derek “cash prices” (tax free) below retail. Since it’s illegal to not charge sales tax, he was really asking for a double discount. This guy has yet to put a penny into our business, and is only interested in our very rarest items, so not sure why he thinks anybody would want to give him a deal and incentivize his return.

Conversely, we have endless patience for, and take great enjoyment in, honest questions about wine and spirits, no matter how simple or complex. I can talk about the differences between Bourbon and Rye, or the subtle similarities shared by Pinot Noir and Syrah, all day. That’s kind of how I ended up here. And while I know a fair amount about these things, I certainly don’t know everything about anything. Part of what’s so cool about the world of wine & spirits is that any true student of the game is always learning. Though I suppose one could say that about any worthwhile discipline, and/or student. Whatever you’re into, if you genuinely believe there’s nothing more for you to learn there, you’re probably doing it wrong.

Reps, colleagues, and customers bring things to my attention all the time that result in questions and research on my end, which really is part of the fun. At some point, I reallocated all of the brain space that used to contain sports stats and trivia; so while I no longer remember who played 3rd base for the Pittsburg Pirates in 1960, I can tell you with relative confidence that unless you have a profoundly rare acute allergy- which completely prevents you from ever eating deli meat or dried apricots- it wasn’t the miniscule amount of sulfites in the wine that caused your headache last Friday. But seriously, please don’t stand in front of the fridge when you enter the shop. Those same bottles are priced on the wall (low to high), where the lights are on, five more feet into the building. Also, you’re blocking the front door, which isn’t cool to us, other patrons, or to the tenets of basic social distancing. Please help us out here.

Re: sports stats, baseball was my first love, and I do still remember that Hank Aaron broke Babe Ruth’s home run record on April 8th, 1974. He also once graciously let me interview him for a high school term paper on Jackie Robinson and the integration of baseball. April 8th, was also the birthday of Mets’ great, Gary Carter, who wore #8 on his jersey, while his knees slowly disintegrated behind home plate. Gary was also super nice to an awkward adolescent me, and autographed just about everything I owned, during a few consecutive spring breaks of leaning over the rail at pre-season ballgames in West Palm Beach. It is for these reasons that even though I haven’t followed team sports for many years, I do still celebrate Baseball Day every April 8th. Please feel free to bring your own peanuts and Crackerjacks. Hopefully by next spring we’ll be hosting in-store tastings, and we can pour the perfect pairing for that.

This week’s Open Hours remain (though we’ve been staying open later than posted fairly frequently).

Mon – Thurs:             1 – 7pm
Fri – Sat:                      1 – 8pm
Sunday:                       1 – 7pm

Always worth a call, if you think it’s getting late: 718.643.2250

[NOTE: THIS SALE IS OVER, to receive e-mails directly from Free Range Wine & Spirits (while the sales are active), please enter your e-mail address at the bottom of the front page on our site: www.FreeRangeBrooklyn.com]

Congratulations on making it to the sale portion or our show! Unfortunately, I’m not tech savvy enough to generate a coupon code without Derek here, so we’re going with an old fashioned must-re:-this-e-mail style offer right now! I suppose it’s also radio call-in style, because the next 6 people to reply with intent to purchase, shall receive 1 bottle of Nikka From the Barrel Japanese Whisky @ $99 (usually $139), first e-mailed, first served!

Cheers,

Jack
Proprietor
Free Range Wine & Spirits

 

 

 

 

 

 

 

Down and Out on Atlantic Avenue

July 20, 2020 Leave a comment

Hey Free Rangers,

The (whiskey) bottle hunters are back, and I’m not handling it well. Also had a non-masker be fairly aggressive with us (and a couple of customers), who later came back with a mask, seemingly attempted fraud, and then removed said mask to make a phone call at the counter, as a line began to form. Contrary to what some may believe, I take no joy in telling someone to get out and never come back (particularly in front of other customers), but that’s how this one ended, after some fairly predictable expletives were exchanged. It was a bit of a crazy moment, so I can’t be certain, but it seems as though this was also the source of the knife that was abandoned on our sales counter. Eight years into our 15 year lease on Atlantic Ave, and things have never been weirder. May we live in interesting times, indeed.

But back to the bottle hunters: If you’ve ever gone into a shop, spent 20 minutes telling the shopkeepers stories about bottles you’ve bought elsewhere, only to walk out without spending a penny, you’re probably not as decent a person as you think you are. If you’ve done this during a global pandemic, you’re very likely what my bluntest uncle used to refer to as BAM (basic asshole material). We have a genuinely sweet, conscientious landlord (which is rare in this town), but even she won’t accept a story about the $800 you spent on 2 bottles of Willett XCF– in another state- in lieu of rent. This kind of guy will never understand why he doesn’t have access to our rarest stuff, or favorable (negotiable) pricing. Spending ten bucks vs. zero really is the difference between being invited to receive our unpublished e-mail sales, and not.

The same week, a customer came in looking for a few serious bottles of the brown stuff for a wedding-related event. He was friendly and inquisitive, we had a nice conversation, I pulled quotes on all sorts of rare items that aren’t on the web site, and we talked about the differences, and scarcities. In the end he selected 4 rare American whiskeys, for which we took $250 off his bill. I’m a collector turned retailer and really just want our rarest bottles to go to good homes. We’re like a dog rescue, but for whiskey.

To run with the metaphor, would you let a guy adopt a dog who tells loud stories about other dogs he’s known without ever looking at the animal you’re fostering? To sit, shake, lie down, and rollover with that metaphor… well, you get the picture. In honor of all those bottle hunters who are not on this e-mail list, check out the bottom of this note for some serious discounts on rare bottles.

This week’s Open Hours remain the same:

Mon – Thurs:             1 – 7pm
Fri – Sat:                      1 – 8pm
Sunday:                       1 – 7pm

Always worth a call, if you think it’s getting late: 718.643.2250

NOTE: THIS SALE IS OVER, to receive e-mail sales directly from Free Range Wine & Spirits, please enter your e-mail address at the bottom of the front page on our site: www.FreeRangeBrooklyn.com

This week only!                                               sale:     retail:
Elijah Craig Free Range Single Barrel 8yr       $29       $36
Writers Tears gift set                                        $37        $44
EH Taylor Small Batch Bourbon                       $49        $56
The Clover 10yr Tennessee Straight Bourbon $69     $85
Henry McKenna Bourbon 10yr**                      $69     $89
Blood Oath Bourbon Pact No. 6**                   $109     $129
Yamazaki Single Malt 12yr                                $115     $135
St George Single Malt The Baller**                  $89     $149
Hakushu Single Malt 12yr                                  $149     $185
Dalmore Single Malt 18yr**                               $195     $249
Hakushu Single Malt 18yr                                 $425     $525

** limit 2 bottles per customer

Cheers,

Jack
Proprietor
Free Range Wine & Spirits

Death, Taxes, and Dad Whiskey

June 17, 2020 Leave a comment

Here’s the latest from Free Range Wine & Spirits:

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Hello Free Rangers,

So much for the waning pandemic. By the end of the week, a number of states had certified a record rate of new cases, and as much as the Orange Orangutan in the Oval insisted that the virus would ‘disappear like a miracle’, the warmer weather has not cooked it away. At this point, it’s abundantly clear that the national policy on the matter is to continue to do nothing, besides ensuring that none of us will ever know where the bulk of the stimulus funds have gone. Regardless, we’re still hanging in, doing what we do here. Hanging in is the new kicking ass.

Besides tracking empirical data through trusted online sources, I’ve recently limited my non-print news intake to Chris HayesMajority Report, and The Michael Brooks Show. There’s a fine line between staying up to date, and infringing on one’s own well-being. As with most other things, moderation seems to be the key. With the constant bombardment by unchecked sources of information, it’s also important to watch videos online, taken in real time at street level. And what cops continue to do, even when they know they’re being recorded, is a daily reminder of the profoundly untenable level of impunity under which they currently operate. Remain calm, know your rights, and record everything. If you have the means, it also can’t hurt to support the ACLU.

Regardless of all of this, I can confirm that the whiskey still works. Scroll to the bottom for a list of sale-priced brown spirits on our site, now through Fathers’ Day, as supplies last.

Speaking of the website, Derek has noticed a very high percentage of people creating new passwords directly before ordering. Have any of you had problems logging back in after an initial site visit, or are you just logging in from a different device (where your password isn’t saved), and have to create a new one to gain access? Please let us know, as we’re constantly striving to make online checkout as seamless as possible. Most of this week’s new items are on the older and rarest ends, but our new lowest priced dry rosé was also just added, so there’s something for everyone: www.FreeRangeBrooklyn.com

We are slowly returning to a more normal schedule, but still wearing facemasks, practicing social distancing, and requesting (ie. insisting) that our customers do as well. I’m embarrassed to admit how much I enjoyed asking the couple to leave today, who removed their masks to make a phone call (in front of the no cell phone sign), while others were waiting to get into the shop. Not my finest trait. Know thyself.

This week’s Open Hours look like this:

Mon – Thurs:            1 – 7pm
Fri – Sat:                  1 – 8pm
Sunday:                    1 – 7pm

Always worth a call, if you think it’s getting late: 718.643.2250

And now, for making it this far, here’s our deal of the week:
*** Through Fathers’ Day, web only, as supplies last! ***

Top whisk(e)y picks for Fathers’ Day:

Elijah Craig Free Range Single Barrel 8yr  $29     $36
Writers Tears gift set                                   $37     $44
Classic Malts Gift Set 3 x 200ml                $49     $59
Elijah Craig Barrel Proof Bourbon (B519)   $66     $75
Booker’s Bourbon ‘Beaten Biscuits’           $79     $89
Tullamore Dew 18yr                                     $99     $115
Yamazaki 12yr                                              $115    $139
Hakushu 12yr                                                $149    $185
Dalmore 18yr                                                $195    $249
Angel’s Envy Cask Strength Bourbon (2015)  $229    $299
Hakushu 18yr                                               $425    $525
Talisker 25yr                                                 $499    $599
Redbreast Port Cask 27yr                           $499    $599

Happy hunting,

Jack
Proprietor
Free Range Wine & Spirits

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Copyright © 2019 Free Range Wine & Spirits, All rights reserved.
You are receiving this email because you are a customer of Free Range Wine & Spirits.Our mailing address is:
Free Range Wine & Spirits
329 Alantic Ave
Brooklyn, NY  11201
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Dystopian Jambalaya

June 2, 2020 Leave a comment

Here’s the latest from Free Range Wine & Spirits:

Hello Free Rangers,

The New Normal? Chaos Snowball? Perpetual Entropy? Clusterf@ckNado?

Well, we’ve got global protests during a global pandemic, and our home is one of the epicenters of both. And all that anybody is asking is that those who enforce the laws of the land abide by those same laws. We saw a lot of protesters roll down Atlantic Ave yesterday, and every one of them was entirely peaceful. Angry, and justifiably profane, but non-violent. And we’re still here, doing what we do, and continue to be grateful for it. Thanks, Brooklyn. There’s a link for a rare whiskey tasting opportunity below, and the lowest price in the world on a very rare Burgundy further below.

Thanks for the great response to our Elijah Craig 8yr 10yr combo offer, but if you’re one of the few who tried to check out of the website when the discount code wasn’t working properly, please shoot us a note and we’ll honor the deal for you (though we’re almost out of the 10yr!).

Speaking of Elijah Craig, over the last four years, we’ve selected 4 barrels, two of which are long sold out (minus the little stash in my personal archives), which happen to be 8 Year, 9 Year, 10 Year, and 11 Year old barrels. Our buddy Mike, at Travel Bar on Court St., has a set which he’s offering as a 4 x 1oz tasting flight for takeout at aforementioned Travel Bar. The 9 Year and 11 Year bottles are not currently available anywhere else in the world. Click here for ordering info: Elijah Craig Free Range Vertical Tasting Set! There you’ll also find tasting flights of rare Four Roses, Henry Mckenna 10yr, and George T. Stagg. Contact Mike for more info!

Once again we’re closed Monday this week.
The rest of the week’s Open Hours are status quo:

Tuesday:            Pick-up only! 1 – 7pm
Wednesday:       Pick-up only! 1 – 7pm
Thursday:           Open 1 – 7pm
Fri – Sat:            Open 1 – 7pm
Sunday:             Open 1 – 7pm

Always worth a call, if you think it’s getting late: 718.643.2250

All sorts of crazy new items added to the web site this week, and continued thanks to you all for pointing out which items we’ve forgotten to add! It’s going quite well, but still a work in progress. And we’re always happy to discuss anything you see and/or specifically don’t see there: www.FreeRangeBrooklyn.com

And now, for making it this far, here’s our deal of the week:
We grabbed another crazy closeout deal on an exceedingly rare, delicious, high-pedigree Pinot Noir from Burgundy: Taupenot-Merme Morey St Denis 1er Cru La Riotte 2016. At $89/btl, this is the lowest price in the world for any vintage of this wine, but there’s not a lot to go around. ** This week only, as supplies last! **

Cheers,

Jack
Proprietor
Free Range Wine & Spirits

P.S. Our delivery minimum has been reduced to $100, still (roughly) 5 block radius.

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Copyright © 2019 Free Range Wine & Spirits, All rights reserved.
You are receiving this email because you are a customer of Free Range Wine & Spirits.Our mailing address is:
Free Range Wine & Spirits
329 Alantic Ave
Brooklyn, NY  11201
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“Oh, you mean a store pick?”

May 26, 2020 Leave a comment

Here’s the latest from Free Range Wine & Spirits (not sure why this didn’t post last week):

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Hey Free Rangers,

Let’s skip the apocalypse talk this week (we all know what’s going on- and/or not going on), and head straight for the rare Bourbon deal of the week, about which we are fairly excited. But first, let’s talk about (whiskey) bottle hunters. There’s a breed of whiskey bro who only want the rarest blue chip bottles of which they’re already aware (Stagg, Pappy, Weller 12), or the latest tiny production darling of some blog, and only at the lowest price in the country. They’ll ask price quotes on 10 or 20 rare bottles, then tell us how much less they paid at some warehouse liquor store in a flyover state (or central Jersey), and often they buy nothing. These same guys are completely uninterested in our exclusive single barrels. And it’s hard to take somebody seriously who claims to be motivated by scarcity and intrigue, but has no interest in a single barrel Elijah Craig 8yr for $36, and the 217 bottles stacked here are the only that will ever exist on Earth: a rare variation on a classic Bourbon (with an age statement) for 36 bucks. “Oh, you mean a store pick,” is the response. Neither of us are impressed. *It should be noted that web site prices on those big ticket items are often flexible for anyone in our system, who has purchased whiskey with us before. 

We’re quite excited about our new exclusive Elijah Craig Free Range Single Barrel 8yr Bourbon, and we still have a bit of our previous, Elijah Craig Free Range Single Barrel 10yr. We’re offering a coupon code for 1 bottle of each 8yr and 10yr for $59 (normally $78). Click here: Elijah Craig Exclusives Deal! *
** This week only (limit 6 per customer) ***

Once again we’re closed Monday this week.
The rest of the week’s Open Hours are status quo:

Tuesday:            Pick-up only! 1 – 7pm
Wednesday:       Pick-up only! 1 – 7pm
Thursday:           Open 1 – 7pm
Fri – Sat:            Open 1 – 7pm
Sunday:             Open 1 – 7pm

Always worth a call, if you think it’s getting late: 718.643.2250

Lots of great new (and old) bottles added to the web site this week, and we’re always happy to discuss anything you see and/or specifically don’t see there: www.FreeRangeBrooklyn.com
More fun with rare whiskey ahead.

Cheers,

Jack
Proprietor
Free Range Wine & Spirits

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Website
Copyright © 2019 Free Range Wine & Spirits, All rights reserved.
You are receiving this email because you are a customer of Free Range Wine & Spirits.Our mailing address is:
Free Range Wine & Spirits
329 Alantic Ave
Brooklyn, NY  11201
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BourbonGeist – Elijah Craig 12 year, End of an Era

June 21, 2016 Leave a comment

1 Elijah Craig 12 6-2016Well, I’ve just cleaned out a local discount shop of the last of the 12 year, so I can relay the secret, my personal stash secured.

Elijah Craig 12 year small batch bourbon is one of the very best values in American whiskey. Quality and barrel year per dollar, with an age statement of 12 years, it is (was!) almost always available for under $30 per bottle. These are unheard of numbers in the new American whiskey market, and they’ve finally buckled under its weight.

Elijah Craig SB 12 6-2016Last year, when the visually prominent ‘12’ was removed from the Elijah Craig 12 Year label, it seemed they’d eventually be dropping the age statement, as so many have, due to the Boom. Until the most recent batch, the 12 year age statement was still in the very first line on the back of the bottle. The trend in the whiskey world is toward removed aged statements and increasingly mysterious blends. It’s the simplest way to increase production and keep up with demand. Regardless of all technological advancement, it’s still impossible to up production of a twelve year old product tomorrow.

As a nerd and a collector, I would’ve preferred the price of the 12 year increase and a less expensive 8 year be released (or even a 6 and a 9 year, or a 6 and 9 year, or an If 6 was 9 year!). I get why that would be less practical, but it would’ve been much cooler.

Now, the tasting. It’s easy to assume the worst, and at this point the age unknown small batch blend likely contains barrels of 6-12 year old bourbon, but with no statement, it can literally be any age combination. It will likely get younger and younger over time as Heaven Hill struggles to keep up with world thirst. As of today, the 94 proof Elijah Craig Small Batch is a little lighter in color than the last of the 94 proof 12 year, a little less red, slightly more golden, visually. The difference in nose is similar, but a less measurable contrast, the small batch comes off as a little brighter, the 12 year a little deeper, more overt wood, and a ghost of faded smoke.

Flavor-wise, the difference between the two is subtle, but noticeable, though it’s hard to say that my beloved 12 year is empirically better. It’s deeper, darker, more complex, greater overt wood affectation- and all the little secondary and tertiary flavors that go along with that. The small batch is comparatively lighter, sweeter, prettier, livelier, but not hotter. One man’s ‘lighter’ is another man’s ‘flatter’. I’m sure many will prefer one over the other, but I don’t think in a blind panel collective preference would necessarily skew toward the elder.

In short, the quality per dollar is still high in the new NAS (no age statement) Elijah Craig Small Batch; this is not just a cheap imitation of the original. That being said, for your own future enjoyment and edification, you may want to check out your nearest retailer, flip the Elijah Craig bottle(s), and if the back label says ’12 year’, maybe squirrel a couple away. Nobody ever said, “What am I going to do with all this nice 12 year bourbon?”