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Life During Wartime

March 25, 2020 Leave a comment

This is the e-mail that went out to our Free Range e-mail list 3/23/2020 (links in this one were included in the the original e-mail), after which we’re officially caught up and Free Range e-mail blasts will be posted here, shortly after going out to our shop subscribers:

Hello Free Rangers,

On my tougher days I try to remind myself that, unlike a lot of people in the world, I didn’t wake up this morning in a war zone, or in a region on fire, or completely displaced from everything I’ve ever known. There have been a lot of days like this recently.

All told (tolled?), I am well aware that I am one of the lucky ones. While so many people are out of work and/or losing their businesses, we continue to thrive (gratefully!) amongst this wonderful neighborhood that helped us get off the ground seven years ago. I’m saying this now, as a few people have asked if they could buy gift certificates from us, seemingly to help infuse cash now for future products, rather than for gift giving. It warms our hearts to know that many of you feel this way about us, but having been deemed a necessary business, we’ve been able to stay open, and are doing quite well, by our own historical standards. And just to reiterate, while we are closed today through Wednesday, we will be open Thursday through Sunday 1-6pm (at the very least). Rest assured, everyone who works here will continue to be paid their usual full-shift amounts, regardless of hours worked, besides Derek, who will get a sizeable overtime check for his many hours of invaluable service this week.

Many local businesses are not fairing so well. Our buddy, Kareem, next door at Absolute Coffee is staying open, for take-out only. He is a hard-working, highly moral, multi-lingual immigrant just trying to live the dream, and his landlord seems uninterested in helping at all through the current crisis. So, if you need to stretch your legs, without straying too far from home, please go grab a cup of coffee or tea from him, and/or some of his delicious coffee beans to go, which he’s happy to grind for you on the spot, if you don’t have the ability at home.

You can also support our fine friends at French Louie (and Buttermilk Channel) by purchasing a gift certificate from them, and/or support their out-of-work staff(s) by donating to a fund set up to help them out: Here.

Now, for your amusement, by request from a number of you, the following were our two worst customer experiences (only two bad ones, really) since I last wrote:

1) A woman came in looking for Moscato. “Well, that’s easy,” I tell her, “as we only have one, but luckily for you, it’s quite tasty. It’s a frizzante, so it has a light bubble to it, and that quintessential white peachy sweetness. Foris was a true pioneer in the Rogue Valley of southern Oregon and have been there since 1971, when they…”
“I’ve had that one,” she interrupted, “It’s bad.”
“Oooookay,” I replied and went back to restocking our decimated shelves, not bothering to explain to her the difference between her personal taste and empirical quality. I returned from the back, many bottles in hand to find her on the phone, standing directly between all 4 of our new no cell phone signs, and pointed to the one directly in front of her, at eye level, saying as gently as humanly possible, “We have a no cell phone policy.” She rolled her eyes at me, and left.

2) Two women came in the shop, with two spaniels (whom we offered treats, but their humans neither looked at us, nor offered response). Both Derek and I offered to help, separately, and were declined. The pair walked back and forth between the fridge and the shelves, taking up space, and making social distancing impossible. We both pleaded with them to do their shopping on the wall, and assured them that if they intended to open the bottles right away, we’d be happy to get them one from the fridge. They continued doing as they pleased, and then planted themselves in front of the fridge, as a pack, completely blocking the front door. Eventually, they left in a huff, and went home to leave us a 1-star Yelp review. Naturally, I replied publicly. Although, the review was so short that it very well could have been the lady from the previous incident. Whoever it was, she has literally never left a review above 1-star for any business.

Stay strong, keep hydrated, offer help to everyone to whom you have access, and take care of each other.

Most sincerely,
Jack
Proprietor
Free Range Wine & Spirits

Holy F@ck…

March 24, 2020 Leave a comment

Here’s the e-mail that originally went our to the Free Range Wine & Spirits list on 3/18 (with a few added links):

Ladies, Gentlemen, Children of all ages (over 21 years),

I’ve said this for many years, but it is truer today than ever before: Any day you can you can walk away from is a good one. It’s getting really real out there. Unless genuinely forced to close our doors, we will remain open, though days and hours will be limited.

According to word that has come down from the Mayor’s and Governor’s offices, as long as we reduce our staff by half, and discourage people from gathering here, we can keep the business going. If cops or military show up, and inform us that we are closed, then we will be. Otherwise, going forward, we will be closed Monday – Wednesday, and open Thursday – Sunday 1-6pm.

In the name of discouraging gathering and/or lingering (and for our general collective sanity) we have instituted a NO CELL PHONE USE policy in the shop. Most people have been pretty cool about this request. And for those few who have been shocked and appalled at being politely asked to take their call outside, I’m guessing you’ve already unsubscribed and aren’t reading this. And quite frankly, if at a time like this, you can think about how put out you are by not being able to stroll around our little shop on the phone, you should probably go that terrible over-priced spot on Smith Street. You can do anything you want in there, because they don’t care about you.

Thank you all for the kind words and continued support and encouragement, we quite literally wouldn’t be here without you. Be safe, and take care of each other.
Also, take care of your shoes (if you’ve never been a Phish fan, you won’t get that one).

Most sincerely,
Jack
Proprietor
Free Range Wine & Spirits

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You are receiving this email because you are a customer of Free Range Wine & Spirits.Our mailing address is:
Free Range Wine & Spirits
329 Alantic Ave
Brooklyn, NY  11201
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When I Find Myself in Times of Trouble…

March 23, 2020 Leave a comment

At some point during the recent chaos, the email blasts from my little wine shop ended up containing the kind of stuff I used to post here. So, I’m going to start re-posting them, with links and extra pics, the likes of which I would have added, had they been in a post like this, originally. So, here’s what went out on 3/14/2020, updated, but unchanged:

Howdy Friends and Neighbors,

Toward the end of his life, Hunter S. Thompson lamented that it never got weird enough for him. Well, it’s pretty weird out there these days. I’m sure it will come as no surprise to most of you that we’ve suspended in-store tastings until further notice. That being said, I’ve always promised that you would never get an e-mail from us that didn’t include FREE booze, so any time you’re in the shop, pick a category, and you’re welcome to a FREE taste from any one of the bottles we currently have open: whiskey, gin, vodka, amaro

We’re very lucky here at Free Range, and the vast majority of our customers we see fairly regularly, and 99% of you all are wonderful to talk to and it is my genuine pleasure to be trusted with your booze needs. It was this very neighborhood that led me to put every dollar I had into this business 7 years ago, and after that first rocky, scary year, we’ve done quite well, and we continue to do so, right into these turbulent, uncertain days. As previously mentioned, Thursday was absolute chaos in here and there were only two of us working. Luckily, Derek is one of coolest, mellowest, most understanding human beings I know, and with the help of you all (minus 2), we made it through the highest volume day, per shop hand, we’ve ever experienced. Yesterday was even higher traffic, but there were 3 of us, and most everybody who came in was grateful and reasonable, and we can’t thank you enough.

I’m not sure what’s going on today, but we’re seeing a level of uneasiness and entitlement that is completely unprecedented. Again, we all know that we’re in uncharted territory here (locally, nationally, and globally), and most of us are still handling it fairly well. There are 2 favors that we’ve always asked all of our customers:

1) Please don’t let anybody under 21 years old handle bottles of alcohol.

2) Please remember that it takes an hour or less to chill a bottle of wine and only take from the fridge what you plan to open right away.

All of a sudden the latter simple request seems a bridge too far for a small few. We are all on edge, on both sides of the counter, and we’re doing our best to maintain our usual high level of product and service (while desperately trying to keep the shelves stocked), and we really need your help to meet the needs of everyone who comes through the door.

Please keep as cool-headed as possible, and take care of each other.

Most sincerely,
Jack
Proprietor
Free Range Wine & Spirits

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Copyright © 2019 Free Range Wine & Spirits, All rights reserved.
You are receiving this email because you are a customer of Free Range Wine & Spirits.Our mailing address is:
Free Range Wine & Spirits
329 Alantic Ave
Brooklyn, NY  11201
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