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Losing Focus… + Ridge Geyserville ’18!

November 8, 2020 Leave a comment

Wow, Free Rangers, that Four Roses barrel went quickly; officially our fastest selling single barrel ever. Those hardcore Four Roses collectors do not mess around. Even with the bottle limit, our stock made it barely 4 days. I’m sorry to everybody that missed out, but next time I tell you that something is going to sell out quickly, you should probably click through directly. If you go back and check the history, I believe I’ve only said those words in one previous e-mail sale, maybe two. I know a lot of marketers like to pretend that whatever is being offered is flying off the shelf, but I’m not that guy, and don’t intend to be become him. So, full disclosure, the offer at the bottom of this one is of a wonderful product, at a great price, and we’ve got a lot of it! Ridge Geyserville ’18 should be available at the sale price for the duration of the week. Sellout risk = very low.

It was a tumultuous week here at the shop though business, in the traditional sense, remains good. Too much to detail, but these are the bullets: 3 semi-regulars have officially lost access to me, 2 have had all fridge privileges revoked, and one is going to have to order online and pick-up if he wants to continue buying from us (his version of in-store shopping comes with an unacceptable level of oblivious dismissal and condescension). 10 months into a global pandemic, some people still can’t see beyond their own faces, and we are no longer interested in being on the receiving end. As always, the vast majority of you are cool as hell to us, and thank dog for all of your furry friends that brighten our days. And holy cr@p, Arrow, the (Lab-ish) puppy is going to grow up to be a massive(ly sweet) doggie monster.

And now, for something somewhat familiar… That Ridge Lytton Springs sale we had a few weeks back was one of our most successful, and most requested for repeat. As the Ridge wines have always been darlings of better steak houses, and other eateries featuring hearty American fare, and restaurants that are surviving just aren’t buying these things up like they normally would. As such, Ridge’s legendary Geyserville zin-based blend also has that same crazy 10 case deal we grabbed on Lytton. There are very few wines I’ll buy without tasting first, but I’ve been following this wine as long as I’ve been buying wine, and I can count on one finger the number of Geyserville releases that haven’t impressed me in the last 20 years, so we ordered the 10 cases of 2018, sight un-tasted, and it just walked in the door. No surprise, it’s a beautiful, inky beast that has a long life ahead, but is pretty damn tasty right now, especially with some air. This one is a classic beef, lamb, (spicy) barbecue type pairing. I don’t want to repeat everything I said about Ridge Vineyards so recently, so for more swooning over Ridge, and a little more history, here’s a link to that e-mail, in suspended animation: Ridge Lytton Springs ’17.

Just as with the Lytton Springs, full retail price on the latest Geyserville release is officially over $50, but we’re offering the same discounts as before (see math below). And once again, if you want to go for a 6-pack, you’ll get the best possible price per bottle, along with a FREE wine tote, and a FREE bonus bottle from my personal collection (which could be literally anything)!

(!) CLICK HERE to access the hidden sale page (!)

Ridge Geyserville 2018
sale: $39                        retail: $49

6-pack Ridge Geyserville 2018  + FREE BOTTLE from my personal collection (+ free wine tote)!
sale: $209 ($34.83/btl)            retail: $294

** This week only, as supplies last! *** No other discounts apply.*

Cheers,

Jack
Proprietor
Free Range Wine & Spirits