Sigmund Fraud (sp?, we know)…

July 8, 2020 Leave a comment

 

Hello Free Rangers,

It’s humid, it’s stormy, our AC bills are through the roof, and we seem to be spending two thirds of our workday pulling people out of the refrigerator. Yup, it’s summer (in and out of the bottle). This was a fun one: A well-dressed woman comes in with a large stroller, and a walking, talking, fully coordinated child (too old for a stroller?). She parks the stroller blocking the front door, takes things out of the refrigerator that she then asks us to put back, allows her kid to pick up bottles, and hang on the fridge door. When I gently suggest (the third time) that she view the Champagne on the wall, where the lights are on and prices are listed, she immediately pulls another bottle from the fridge and asks how much it is, to which I reply, “the price is right over here, where I’ve asked you to look three times.” She shoots me an icy glare and growls, “Am I doing something that’s bothering you?” Yeah, it’s been that kind of a week.

Endless thanks to our friendly neighborhood regulars who let us vent, and have already heard this one; and to all of our four-legged friends, who lower my blood pressure, daily, with their furry sincerity. You’re always welcome to swing through for dog treats on a walk, whether or not you need a bottle for the road. Aside from the usual seasonal downturn in sales and uptick in obliviousness, we’re seeing a significant rise in attempted fraud, and almost exclusively for one product: Clase Azul Reposado Tequila. In fact, out of everyone (that isn’t already in our system) who has tried to purchase Clase Azul this year, only one person had a credit card with a chip and a valid ID with the same name that was on the card.

Clase Azul is a fraud magnet to a completely unprecedented degree. Most fraudsters want to pay with Apple Pay and show you a picture of an ID on their phone. Because of this, our policy on this product is that if a new customer even mentions Clase Azul, they must present a credit card with a working chip, a valid NY State drivers license in perfect condition, and a third form of ID with the same name. But we’d really prefer to sell what Clase Azul remains to our local friends at a discount, and then stop carrying it entirely. Scroll to the bottom for the details, and a link to the coupon code on our website.

Status quo on our weekly open hours, which look like this (though on nicer days, when folks tend to come in later, we have been staying open later than posted):

Mon – Thurs:              1 – 7pm
Fri – Sat:                      1 – 8pm
Sunday:                       1 – 7pm

Always worth a call, if you think it’s getting late: 718.643.2250

The website is running well, and there’s some cool new (and old) stuff that’s just been added: www.FreeRangeBrooklyn.com

Here’s your sale of the week; we’ve got 10 bottles left and will not be ordering more:
sale:                        retail:
Clase Azul Reposado Tequila .750             $119                        $135

Cheers,

Jack
Proprietor
Free Range Wine & Spirits

Re-Opening Chaos and an OR Pinot Sale…

June 30, 2020 Leave a comment

Here’s the latest from Free Range Wine & Spirits:

 

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Wow Free Rangers,
Yesterday was a trying one;
the last three days, really. 

Wow cr@p, this week got away from me. I had gotten used to actually taking one day off per week- it only took a global pandemic to get me there- and now we’re back at it very near full time. We’re still re-acclimating as we head into the sweltering Dog Days.The semi-re-opening going on out there has the greater populous in a bewildered state, such that we’re being forced to beg certain patrons to enter the shop, who then expect us to apologize for everything we’re doing here, at the same time.
Example:

INT: DAY. – FREE RANGE WINE 
It’s the first day of New York’s Phase 1 reopening, the global pandemic still rages. A woman opens the front door, enters halfway, and holds the door open as she speaks, in a hurried, concerned tone. Two shopkeepers are inside, wearing face masks.

Costumer: Are you open?
Me: Yes.
Customer: I can come in?
Me: Yes, please.
Customer: Are you sure?
Me: Yes, we are open for business, you’re welcome to come in. We’re wearing masks, and maintaining social distance. Is there anything I can help you find?
Customer: (Still standing in the open doorway, holding the door open.) Aren’t you supposed to have the door open?!
Me: It’s actually illegal in New York City to keep the door open with the air conditioning running (and we have to keep it cool in here because of the wine).
Customer: No, it’s not.
Me: Yes, it really is. (Exits stage right.)

Nothing good ever happens at the corner of ignorance and certainty, so I fled to rock some inventory in the cellar and left the endlessly patient Derek to continue the conversation at surface level. I genuinely don’t know if she ever made it all the way into the shop, or if she purchased anything.

And I understand that quarantine hasn’t been fun for anybody, and that lots of folks are stir crazy, but going into a retail store to be entertained, or because you’re bored, and have no intention of buying anything- during a global pandemic– needs to stop. Two guys came in yesterday, asked for a specific, somewhat obscure product, which we have, and we said so. They discussed gleefully how our price was better than the last one they were able to find. They then asked more questions, about an even more esoteric product (that is no longer being produced!) which we also still have, because I’m a hoarder of such things. They then told us what a great shop we have, and left with nothing. I just don’t get it. Encouraging words are nice, but I am unaware of any landlord in the western world who accepts them in lieu of rent.

We’ve been avoiding it, but 3 days into the semi-re-opening of NY, and it seems we have little choice but to post fairly strict bold face rules on the front door. To the vast majority of you who make our daily lives more pleasant, and to the 99.9% of you who wear face masks, I apologize in advance, but the obliviousness and entitlement we’ve seen in the last few days is raising the collective blood pressure in here to an untenable level.

We’re back to fairly normal hours, which look like this (until further notice):

Mon – Thurs:              1 – 7pm
Fri – Sat:                    1 – 8pm
Sunday:                      1 – 7pm

Always worth a call, if you think it’s getting late: 718.643.2250

The website is running well, and each week contains more items, new and old: www.FreeRangeBrooklyn.com

Thanks for tolerating the rant, we’re a little frayed in here. Just for that, we’ll bring back the Brittan Pinot Noir 2015 sale, one of our most popular ever. I am of the belief that this exquisite wine is in the 99th percentile of quality per dollar world Pinot at its full retail price, and it’s one I collect personally. It’s live on the website right now, no coupon code necessary!
** Through next Monday, as supplies last! **
sale:          retail:
Brittan Pinot Noir Basalt 2015                      $29            $39

Deep breaths,

Jack
Proprietor
Free Range Wine & Spirits

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Death, Taxes, and Dad Whiskey

June 17, 2020 Leave a comment

Here’s the latest from Free Range Wine & Spirits:

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Hello Free Rangers,

So much for the waning pandemic. By the end of the week, a number of states had certified a record rate of new cases, and as much as the Orange Orangutan in the Oval insisted that the virus would ‘disappear like a miracle’, the warmer weather has not cooked it away. At this point, it’s abundantly clear that the national policy on the matter is to continue to do nothing, besides ensuring that none of us will ever know where the bulk of the stimulus funds have gone. Regardless, we’re still hanging in, doing what we do here. Hanging in is the new kicking ass.

Besides tracking empirical data through trusted online sources, I’ve recently limited my non-print news intake to Chris HayesMajority Report, and The Michael Brooks Show. There’s a fine line between staying up to date, and infringing on one’s own well-being. As with most other things, moderation seems to be the key. With the constant bombardment by unchecked sources of information, it’s also important to watch videos online, taken in real time at street level. And what cops continue to do, even when they know they’re being recorded, is a daily reminder of the profoundly untenable level of impunity under which they currently operate. Remain calm, know your rights, and record everything. If you have the means, it also can’t hurt to support the ACLU.

Regardless of all of this, I can confirm that the whiskey still works. Scroll to the bottom for a list of sale-priced brown spirits on our site, now through Fathers’ Day, as supplies last.

Speaking of the website, Derek has noticed a very high percentage of people creating new passwords directly before ordering. Have any of you had problems logging back in after an initial site visit, or are you just logging in from a different device (where your password isn’t saved), and have to create a new one to gain access? Please let us know, as we’re constantly striving to make online checkout as seamless as possible. Most of this week’s new items are on the older and rarest ends, but our new lowest priced dry rosé was also just added, so there’s something for everyone: www.FreeRangeBrooklyn.com

We are slowly returning to a more normal schedule, but still wearing facemasks, practicing social distancing, and requesting (ie. insisting) that our customers do as well. I’m embarrassed to admit how much I enjoyed asking the couple to leave today, who removed their masks to make a phone call (in front of the no cell phone sign), while others were waiting to get into the shop. Not my finest trait. Know thyself.

This week’s Open Hours look like this:

Mon – Thurs:            1 – 7pm
Fri – Sat:                  1 – 8pm
Sunday:                    1 – 7pm

Always worth a call, if you think it’s getting late: 718.643.2250

And now, for making it this far, here’s our deal of the week:
*** Through Fathers’ Day, web only, as supplies last! ***

Top whisk(e)y picks for Fathers’ Day:

Elijah Craig Free Range Single Barrel 8yr  $29     $36
Writers Tears gift set                                   $37     $44
Classic Malts Gift Set 3 x 200ml                $49     $59
Elijah Craig Barrel Proof Bourbon (B519)   $66     $75
Booker’s Bourbon ‘Beaten Biscuits’           $79     $89
Tullamore Dew 18yr                                     $99     $115
Yamazaki 12yr                                              $115    $139
Hakushu 12yr                                                $149    $185
Dalmore 18yr                                                $195    $249
Angel’s Envy Cask Strength Bourbon (2015)  $229    $299
Hakushu 18yr                                               $425    $525
Talisker 25yr                                                 $499    $599
Redbreast Port Cask 27yr                           $499    $599

Happy hunting,

Jack
Proprietor
Free Range Wine & Spirits

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You are receiving this email because you are a customer of Free Range Wine & Spirits.Our mailing address is:
Free Range Wine & Spirits
329 Alantic Ave
Brooklyn, NY  11201
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Dystopian Jambalaya

June 2, 2020 Leave a comment

Here’s the latest from Free Range Wine & Spirits:

Hello Free Rangers,

The New Normal? Chaos Snowball? Perpetual Entropy? Clusterf@ckNado?

Well, we’ve got global protests during a global pandemic, and our home is one of the epicenters of both. And all that anybody is asking is that those who enforce the laws of the land abide by those same laws. We saw a lot of protesters roll down Atlantic Ave yesterday, and every one of them was entirely peaceful. Angry, and justifiably profane, but non-violent. And we’re still here, doing what we do, and continue to be grateful for it. Thanks, Brooklyn. There’s a link for a rare whiskey tasting opportunity below, and the lowest price in the world on a very rare Burgundy further below.

Thanks for the great response to our Elijah Craig 8yr 10yr combo offer, but if you’re one of the few who tried to check out of the website when the discount code wasn’t working properly, please shoot us a note and we’ll honor the deal for you (though we’re almost out of the 10yr!).

Speaking of Elijah Craig, over the last four years, we’ve selected 4 barrels, two of which are long sold out (minus the little stash in my personal archives), which happen to be 8 Year, 9 Year, 10 Year, and 11 Year old barrels. Our buddy Mike, at Travel Bar on Court St., has a set which he’s offering as a 4 x 1oz tasting flight for takeout at aforementioned Travel Bar. The 9 Year and 11 Year bottles are not currently available anywhere else in the world. Click here for ordering info: Elijah Craig Free Range Vertical Tasting Set! There you’ll also find tasting flights of rare Four Roses, Henry Mckenna 10yr, and George T. Stagg. Contact Mike for more info!

Once again we’re closed Monday this week.
The rest of the week’s Open Hours are status quo:

Tuesday:            Pick-up only! 1 – 7pm
Wednesday:       Pick-up only! 1 – 7pm
Thursday:           Open 1 – 7pm
Fri – Sat:            Open 1 – 7pm
Sunday:             Open 1 – 7pm

Always worth a call, if you think it’s getting late: 718.643.2250

All sorts of crazy new items added to the web site this week, and continued thanks to you all for pointing out which items we’ve forgotten to add! It’s going quite well, but still a work in progress. And we’re always happy to discuss anything you see and/or specifically don’t see there: www.FreeRangeBrooklyn.com

And now, for making it this far, here’s our deal of the week:
We grabbed another crazy closeout deal on an exceedingly rare, delicious, high-pedigree Pinot Noir from Burgundy: Taupenot-Merme Morey St Denis 1er Cru La Riotte 2016. At $89/btl, this is the lowest price in the world for any vintage of this wine, but there’s not a lot to go around. ** This week only, as supplies last! **

Cheers,

Jack
Proprietor
Free Range Wine & Spirits

P.S. Our delivery minimum has been reduced to $100, still (roughly) 5 block radius.

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Free Range Wine & Spirits
329 Alantic Ave
Brooklyn, NY  11201
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“Oh, you mean a store pick?”

May 26, 2020 Leave a comment

Here’s the latest from Free Range Wine & Spirits (not sure why this didn’t post last week):

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Hey Free Rangers,

Let’s skip the apocalypse talk this week (we all know what’s going on- and/or not going on), and head straight for the rare Bourbon deal of the week, about which we are fairly excited. But first, let’s talk about (whiskey) bottle hunters. There’s a breed of whiskey bro who only want the rarest blue chip bottles of which they’re already aware (Stagg, Pappy, Weller 12), or the latest tiny production darling of some blog, and only at the lowest price in the country. They’ll ask price quotes on 10 or 20 rare bottles, then tell us how much less they paid at some warehouse liquor store in a flyover state (or central Jersey), and often they buy nothing. These same guys are completely uninterested in our exclusive single barrels. And it’s hard to take somebody seriously who claims to be motivated by scarcity and intrigue, but has no interest in a single barrel Elijah Craig 8yr for $36, and the 217 bottles stacked here are the only that will ever exist on Earth: a rare variation on a classic Bourbon (with an age statement) for 36 bucks. “Oh, you mean a store pick,” is the response. Neither of us are impressed. *It should be noted that web site prices on those big ticket items are often flexible for anyone in our system, who has purchased whiskey with us before. 

We’re quite excited about our new exclusive Elijah Craig Free Range Single Barrel 8yr Bourbon, and we still have a bit of our previous, Elijah Craig Free Range Single Barrel 10yr. We’re offering a coupon code for 1 bottle of each 8yr and 10yr for $59 (normally $78). Click here: Elijah Craig Exclusives Deal! *
** This week only (limit 6 per customer) ***

Once again we’re closed Monday this week.
The rest of the week’s Open Hours are status quo:

Tuesday:            Pick-up only! 1 – 7pm
Wednesday:       Pick-up only! 1 – 7pm
Thursday:           Open 1 – 7pm
Fri – Sat:            Open 1 – 7pm
Sunday:             Open 1 – 7pm

Always worth a call, if you think it’s getting late: 718.643.2250

Lots of great new (and old) bottles added to the web site this week, and we’re always happy to discuss anything you see and/or specifically don’t see there: www.FreeRangeBrooklyn.com
More fun with rare whiskey ahead.

Cheers,

Jack
Proprietor
Free Range Wine & Spirits

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You are receiving this email because you are a customer of Free Range Wine & Spirits.Our mailing address is:
Free Range Wine & Spirits
329 Alantic Ave
Brooklyn, NY  11201
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The New(ish) Normal

April 3, 2020 Leave a comment

Here’s the e-mail that went out to our Free Range list last night:

Howdy Free Rangers,

We’ve been hearing this thrown around a lot: The New Normal. At this point, I take that to mean uncharted territory in every direction. Around Here, the website orders and pick-ups have been going fairly well, thanks to Derek and all of you. To get back to a little more of our usual normal, scroll to the bottom for a mini-Secret Whiskey List, of otherwise unpublished sale-priced whiskey. As many restaurants and bars aren’t ordering the volume they once did, we have access to bottles and cases that we’d normally only get a tiny taste of (or none at all), and I like to pass on discounts to you fine folks, when we can.

Now, for today’s moment of levity (and/or absurdity), which comes via Hila, who works with us when she’s not writing songs, making videos, or performing at House of Yes. Please enjoy: Quarantine Tips from Hilly & Nilly

We are still maintaining our limited days/hours schedule and are open Thursday – Sunday 1-6pm (at least). As always, please check out the web site www.FreeRangeBrooklyn.com and/or call 718.643.2250 to place orders and/or ask any questions you may have. Again, most of our staples are visible online, but much of the old and rare is not yet there.

Stay hydrated, take care of yourselves, and be excellent to each other.

Most sincerely,
Jack
Proprietor
Free Range Wine & Spirits

This week only, as supplies last!
**These prices are not online, reply here! Sale     Retail
Bowman Brothers Small Batch Bourbon        $39     $49
Bowman Brothers Single Barrel Bourbon       $49     $59
Bowman Brothers Port Barrel Bourbon          $49     $59

Delaware Phoenix Bourbon 375ml                 $28     $38
Delaware Phoenix Rye 375ml                       $28     $38

Eagle Rare 10 Year 1.75L                             $67     $85
EH Taylor Small Batch Bourbon                     $49     $65

Hibiki Harmony                                           $79     $89
Suntory Toki                                               $36     $45

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Free Range Wine & Spirits
329 Alantic Ave
Brooklyn, NY  11201
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Riders on the Storm

March 31, 2020 Leave a comment

Here’s the e-mail that went out yesterday, for those keeping score:

Hello Free Rangers,

Another beautiful day in the apocalypse. I know most of you haven’t been thrilled with the weather lately, but I spent three of my favorite years in Seattle, and I find these grey days comforting, especially yesterday while making deliveries through that misty rain that doesn’t actually penetrate the clothing. I’ve gone through phases of fairly serious anxiety over the last few weeks, as I’m sure many of you have experienced. While I stay up to date, through factual alerts from a variety of online sources, I’ve all but stopped watching the news, which seems to have helped my overall morale. The most complete and honest assessment that has made me feel like I have a reasonable grasp on the situation came from Dr. David Price, a critical care pulmonologist at Weill Corner in Manhattan. It is one of the finest medical institutions on Earth, and is currently treating a significant number of the most serious cases in our City. I highly recommend a watch: Dr. David Price 3/27/2020

Big Thanks to everybody who has been using the website, calling in orders, and generally helping us to help you, without prolonged contact. And apologies to anyone with whom I’ve been short(er than usual). We are still getting a handful of people per day coming in because they’re bored (their words), or just to look, and/or ask random questions about generic factory products that we would never carry: How much sugar is in Bacardi Limon? Do you know if Jack Daniels vegan? I am trying to reason my way around it, but we may have to move to a pick-up only policy, for the days that we are open. More on that as developments unfold.

Regardless, we are closed again this week, today (Monday) through Wednesday, and will again be open Thursday though Sunday, 1- 6pm (at least). Please continue to use the website, for reference, pick-up orders, and limited local delivery, and we will continue to keep its inventory as up to date as possible (and continue adding more of the old and rare items): www.FreeRangeBrooklyn.com And you’re always welcome to call the shop directly: 718.643.2250

I know it won’t be any time soon, but I very much look forward to being able to again host in-store tastings, and share with you, all the fun things we’ve discovered recently. Aside from everything else, it’s still an exciting time to be doing what we do. There are some wonderful things going in the worlds of vinification and distilling out there in the world, including some truly exemplary work happening right here in Brooklyn.

Stay hydrated, take care of yourselves, and be excellent to each other.

Most sincerely,
Jack
Proprietor
Free Range Wine & Spirits

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329 Alantic Ave
Brooklyn, NY  11201
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Life During Wartime

March 25, 2020 Leave a comment

This is the e-mail that went out to our Free Range e-mail list 3/23/2020 (links in this one were included in the the original e-mail), after which we’re officially caught up and Free Range e-mail blasts will be posted here, shortly after going out to our shop subscribers:

Hello Free Rangers,

On my tougher days I try to remind myself that, unlike a lot of people in the world, I didn’t wake up this morning in a war zone, or in a region on fire, or completely displaced from everything I’ve ever known. There have been a lot of days like this recently.

All told (tolled?), I am well aware that I am one of the lucky ones. While so many people are out of work and/or losing their businesses, we continue to thrive (gratefully!) amongst this wonderful neighborhood that helped us get off the ground seven years ago. I’m saying this now, as a few people have asked if they could buy gift certificates from us, seemingly to help infuse cash now for future products, rather than for gift giving. It warms our hearts to know that many of you feel this way about us, but having been deemed a necessary business, we’ve been able to stay open, and are doing quite well, by our own historical standards. And just to reiterate, while we are closed today through Wednesday, we will be open Thursday through Sunday 1-6pm (at the very least). Rest assured, everyone who works here will continue to be paid their usual full-shift amounts, regardless of hours worked, besides Derek, who will get a sizeable overtime check for his many hours of invaluable service this week.

Many local businesses are not fairing so well. Our buddy, Kareem, next door at Absolute Coffee is staying open, for take-out only. He is a hard-working, highly moral, multi-lingual immigrant just trying to live the dream, and his landlord seems uninterested in helping at all through the current crisis. So, if you need to stretch your legs, without straying too far from home, please go grab a cup of coffee or tea from him, and/or some of his delicious coffee beans to go, which he’s happy to grind for you on the spot, if you don’t have the ability at home.

You can also support our fine friends at French Louie (and Buttermilk Channel) by purchasing a gift certificate from them, and/or support their out-of-work staff(s) by donating to a fund set up to help them out: Here.

Now, for your amusement, by request from a number of you, the following were our two worst customer experiences (only two bad ones, really) since I last wrote:

1) A woman came in looking for Moscato. “Well, that’s easy,” I tell her, “as we only have one, but luckily for you, it’s quite tasty. It’s a frizzante, so it has a light bubble to it, and that quintessential white peachy sweetness. Foris was a true pioneer in the Rogue Valley of southern Oregon and have been there since 1971, when they…”
“I’ve had that one,” she interrupted, “It’s bad.”
“Oooookay,” I replied and went back to restocking our decimated shelves, not bothering to explain to her the difference between her personal taste and empirical quality. I returned from the back, many bottles in hand to find her on the phone, standing directly between all 4 of our new no cell phone signs, and pointed to the one directly in front of her, at eye level, saying as gently as humanly possible, “We have a no cell phone policy.” She rolled her eyes at me, and left.

2) Two women came in the shop, with two spaniels (whom we offered treats, but their humans neither looked at us, nor offered response). Both Derek and I offered to help, separately, and were declined. The pair walked back and forth between the fridge and the shelves, taking up space, and making social distancing impossible. We both pleaded with them to do their shopping on the wall, and assured them that if they intended to open the bottles right away, we’d be happy to get them one from the fridge. They continued doing as they pleased, and then planted themselves in front of the fridge, as a pack, completely blocking the front door. Eventually, they left in a huff, and went home to leave us a 1-star Yelp review. Naturally, I replied publicly. Although, the review was so short that it very well could have been the lady from the previous incident. Whoever it was, she has literally never left a review above 1-star for any business.

Stay strong, keep hydrated, offer help to everyone to whom you have access, and take care of each other.

Most sincerely,
Jack
Proprietor
Free Range Wine & Spirits

Holy F@ck…

March 24, 2020 Leave a comment

Here’s the e-mail that originally went our to the Free Range Wine & Spirits list on 3/18 (with a few added links):

Ladies, Gentlemen, Children of all ages (over 21 years),

I’ve said this for many years, but it is truer today than ever before: Any day you can you can walk away from is a good one. It’s getting really real out there. Unless genuinely forced to close our doors, we will remain open, though days and hours will be limited.

According to word that has come down from the Mayor’s and Governor’s offices, as long as we reduce our staff by half, and discourage people from gathering here, we can keep the business going. If cops or military show up, and inform us that we are closed, then we will be. Otherwise, going forward, we will be closed Monday – Wednesday, and open Thursday – Sunday 1-6pm.

In the name of discouraging gathering and/or lingering (and for our general collective sanity) we have instituted a NO CELL PHONE USE policy in the shop. Most people have been pretty cool about this request. And for those few who have been shocked and appalled at being politely asked to take their call outside, I’m guessing you’ve already unsubscribed and aren’t reading this. And quite frankly, if at a time like this, you can think about how put out you are by not being able to stroll around our little shop on the phone, you should probably go that terrible over-priced spot on Smith Street. You can do anything you want in there, because they don’t care about you.

Thank you all for the kind words and continued support and encouragement, we quite literally wouldn’t be here without you. Be safe, and take care of each other.
Also, take care of your shoes (if you’ve never been a Phish fan, you won’t get that one).

Most sincerely,
Jack
Proprietor
Free Range Wine & Spirits

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When I Find Myself in Times of Trouble…

March 23, 2020 Leave a comment

At some point during the recent chaos, the email blasts from my little wine shop ended up containing the kind of stuff I used to post here. So, I’m going to start re-posting them, with links and extra pics, the likes of which I would have added, had they been in a post like this, originally. So, here’s what went out on 3/14/2020, updated, but unchanged:

Howdy Friends and Neighbors,

Toward the end of his life, Hunter S. Thompson lamented that it never got weird enough for him. Well, it’s pretty weird out there these days. I’m sure it will come as no surprise to most of you that we’ve suspended in-store tastings until further notice. That being said, I’ve always promised that you would never get an e-mail from us that didn’t include FREE booze, so any time you’re in the shop, pick a category, and you’re welcome to a FREE taste from any one of the bottles we currently have open: whiskey, gin, vodka, amaro

We’re very lucky here at Free Range, and the vast majority of our customers we see fairly regularly, and 99% of you all are wonderful to talk to and it is my genuine pleasure to be trusted with your booze needs. It was this very neighborhood that led me to put every dollar I had into this business 7 years ago, and after that first rocky, scary year, we’ve done quite well, and we continue to do so, right into these turbulent, uncertain days. As previously mentioned, Thursday was absolute chaos in here and there were only two of us working. Luckily, Derek is one of coolest, mellowest, most understanding human beings I know, and with the help of you all (minus 2), we made it through the highest volume day, per shop hand, we’ve ever experienced. Yesterday was even higher traffic, but there were 3 of us, and most everybody who came in was grateful and reasonable, and we can’t thank you enough.

I’m not sure what’s going on today, but we’re seeing a level of uneasiness and entitlement that is completely unprecedented. Again, we all know that we’re in uncharted territory here (locally, nationally, and globally), and most of us are still handling it fairly well. There are 2 favors that we’ve always asked all of our customers:

1) Please don’t let anybody under 21 years old handle bottles of alcohol.

2) Please remember that it takes an hour or less to chill a bottle of wine and only take from the fridge what you plan to open right away.

All of a sudden the latter simple request seems a bridge too far for a small few. We are all on edge, on both sides of the counter, and we’re doing our best to maintain our usual high level of product and service (while desperately trying to keep the shelves stocked), and we really need your help to meet the needs of everyone who comes through the door.

Please keep as cool-headed as possible, and take care of each other.

Most sincerely,
Jack
Proprietor
Free Range Wine & Spirits

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